WOMMA - School of WOM Chicago 2011

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Case study presentation for brand community program for Random House, 2010 Gold WOMMY Winner.

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  • 1. The Building Blocks of a Successful WOM Platform
    Sonia Nash, Social Media Manager, Random House
    Warren Ackerman, EVP and Principal, Affinitive
  • 2. www.randombuzzers.com
  • 3. Random House Childrens Books
    • Focused on Teen Division
    • 4. Typically 30 45 books published each year
    • 5. Notable Authors: Christopher Paolini, Lauren Kate, Carrie Ryan, Markus Zusak, Michael Scott, James Dashner