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10 easy website changes you can make to increase sharing and word-of-mouth. Leverage social media and mobile-even if you're not doing social media and mobile.
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WOM is hard…Let WOM is hard…Let your Website do the your Website do the
work!work!
Neicole M. CrepeauOnline Strategist Web, mobile & social media specialists
What is
social interaction designsocial interaction design?
What is
social interaction designsocial interaction design?
Working definition: The design of systems and tools that facilitate social interactions.
Began with a focus on tools and social networks.
SxD SxD
Broadening to include social elements on websites.
Disclaimer!Disclaimer!
While this presentation offers ideas for leveraging social media without a strategy, Coherent Interactive recommends having a social media strategy, as part of an integrated marketing strategy.
Ideally, your online advertising, social media, mobile, and website strategies are coordinated and work together to achieve business results.
1. Use existing widgets
• FacebookFacebook Like button• FacebookFacebook
Recommendations box• Other FacebookFacebook plugins
LinkedInLinkedIn widgets, if appropriate• Company Insider• More widgets likely to come
Twitter Twitter widgets, if appropriate• Twitter Trackbacks• Widgets to display your
tweets
2. Allow easy content sharing
Via Facebook, Twitter, and email. LinkedIn for B2B.
Catchy titles, text, & images
Think like a Magazine editor
From the content itself
3. Allow easy snippet sharing
Share buttons next to each snippet
Consider the social audience, and structure for them
4. Enable Like on key pages
Ecommerce sites on product pages
Web applications on likely pages
Info sites on topic pages
5. Spread the word about events
Like button with faces on event pages
Share widgets onthe confirmationpage
Or use Eventbrite
6. Give ‘em a reason to return
Make event pages live on
Take photos; get contact info
Post photos and notify people
Or, post quotes, transcripts, slides, or supporting materials
Make it easy to share each item
7. Let people share via your site
Upload photos, quotes, stories
Showcase their knowledge
Whatever appeals to your social audience
Western River expeditions sends people an email after their rafting trip, asking them to share their asking them to share their experienceexperience. It’s then posted on the blog.
8. Highlight partners & customers
Solutions, knowledge, best practices, good work
Promote them yourself
Tell them you’re promoting them
Mobile is important
By 2011, over 85% of new handsets will be able to access the mobile Web.
28% of mobile consumers now have a smartphone.
Smartphone users trend male (8% more are male then female), younger, and affluent.
Mobile & smartphones are moving mainstream
make sure make sure
your site your site is mobile friendlyis mobile friendly
9. Use QR codes on collateral
Let users get latest updates
Provide additional information
Get a freebie
Gets users to your website
10. Send SMS updates
If your audience wants timely updates
Like a blogger, to notify people about follow-up content
Services such as mobilizeus.com and Ez Texting let you do this for a fee
You can do it for free with Twitter’s Fast Follow
Users don’t need a Twitter account to get your updates
To send a text to their phone, you just tweet on a specific account.
For detailed instructions, use this QR code or link to get a PDF:
Want help?
Contact us.Contact us.
We’re Coherent Interactive.
We do websites, mobile apps,We do websites, mobile apps,and social media and social media
strategies.strategies.
http://www.coherentia.com(206) 264-7688
Blog: http://nmc.itdevworks.com Twitter: http://twitter.com/neicolec
Web, mobile & social media specialists
We build websites, mobile applications, and social media strategies. We take an integrated approach, with a focus on your business goals and overall marketing and sales strategy. Contact us or go to our website to learn more!
