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The Xbox360 Street team
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XBOX 360 Street Team Bi‐AnnualReport:July‐December‘08
Comparative Overview
• InfluencedSales
• DemoPar@es
• RetailerAudi@ng
• TeamSize
• ASpecificComparison
0
50
100
150
200
250
July'08 Dec'08
Referrals
July'08
Dec'08
Compara@veOverviewofSalesInfluenced• Newenthusias@cteammemberswithaccesstonewsocialgroupshaveresultedinasurgeininfluencedsales.
• PricedropresultedinXbox360beingmoreappealingtopoten4alconsumersthancompe@@on.
• ChristmasperiodpavedthewayforteammemberstoencouragepeerstopurchaseanXbox360.
Compara@veDemoPartyNumbers
0
10
20
30
40
50
60
July'08 Dec'08
DemoPar4esHeld
• Pushforvideoevidence(especiallywith3rdparty@tles)andapushforanincreaseinthequalityofthereportshasresultedintheDemoPar@esbeinglessa=rac4ve.
• TeammanagementensuringallDemoPar@esservetheirintendedpurpose–toeducateandinfluencepriortosendingoutpacks.
• Ini@alexcitementofhos@ngDemoPar@esiswaveringwiththeoldermembersoftheteam.
Compara@veRetailerReports• Anextendedperiodof@mewherewewereunabletoprovideanyimmediateincen@veforthecomple@onofreports.
• Olderteammembersbecomingincreasinglydisinterestedwiththerepe@@venessofthetask.
0
10
20
30
40
50
July'08 December'08
StoreAuditReports
MysteryShopperReports
• Managementbeingflexibleondeadlinesforreportsduein.
Xbox360StreetTeamSizeOverviewTeamSize
0
20
40
60
80
100
July'08 Dec'08
• RecentrecruitmentsergeduetoexposureintheGearsofWar2:COGHunt.Addedauthen@citytotheteam.
• Recruitmentavenuessuchasforumsandsocialnetworkingsiteshavebecomesaturatedandincreasinglylesshelpfulasarecruitmentground.
• StreetTeamcardsbeingsentoutwithreferralgameshasresultedinnewmemberseagertoexpandtheirXboxlibraryandadvocatefortheproduct.
TeamSize SecretShoppers StoreAudits DemoPar4es SalesInfluenced
July‘08 67 46 50 60 119
December‘08 81 30 28 30 248
SpecificsoftheCompara@veOverview
Objec@vesin‘09• Revampthedirec4veswithafocusonmakingtheexperienceofbeingamembermoreexclusivetohelpshapeanorganiccontentsharingcommunity.
• U@lise‘Ning’tocreateanXboxStreetTeampagedesignedandrunbytheXboxStreetTeam.
• UseNingasanwaytogettheteaminvolved,dedica@ngthreadtopicsorpartsofthewebsitetobemanagedbyindividualteammembers.
• Generatemorestuntbasedac4vityarounddatesontheXboxcalendar.
• U@lisingourexis@ngonlinedatabasesandNing,spreadthewordaboutstreetteamac4vity.
• Possibilityofaflexible‘taskcomple4onsystem’inwhichDemoPar@es,MysteryShopperandStoreAuditreportsaregivenapointvalueandeachteamermustsubmittasksthatmeetorexceedthe2monthpointsrequirement.
• SpecifictemplatesissuedforDemoPar@es,MysteryShopperandStoreAuditreportstoensurequality.
• MonthlyreportsofMysteryShopperandStoreAuditresults.
ROIOnCampaignToDate
*Alsoincludesothercoststhatdonotappearonthisgames,MSPointsetc.
Actual(todate) ROIActual(todate)1701530 $7,650.00
521 $301,659.00130 $10,289.753178 $317,651.10834 $57,518.40
143 $2,860.00127 $2,540.00
108 $4,320.00
0 $‐
73 $365.000 $‐
$704,853.25
TrialDemopar@es(reach,influenceandeducate)Numberofpeopleagendingpar@es
SalesConsoleXboxLiveGamesAccessories
RetailSupportNumberofstoresauditedMysteryshoppingno.ofstores
MarketResearchSurveyscompleted
CollateralDistribu4onFlyerdrops(500flyerseachpermonth‐orig60000)
WOMOnlineconversa@onsSeeding
Supportmarke4ngevents
Investment*$140,579.05
ActualROI$10.03
ROILast6Months
Actual(todate) ROIActual(todate)30270 $1,350.00
248 $143,592.0062 $4,898.001513 $151,204.36397 $27,379.20
28 $560.0030 $600.00
0 $‐
0 $‐
0 $‐0 $‐
$329,583.56
TrialDemopar@es(reach,influenceandeducate)Numberofpeopleagendingpar@es
SalesConsoleXboxLiveGamesAccessories
RetailSupportNumberofstoresauditedMysteryshoppingno.ofstores
MarketResearchSurveyscompleted
CollateralDistribu4onFlyerdrops(500flyerseachpermonth‐orig60000)
WOMOnlineconversa@onsSeeding
Supportmarke4ngevents
*Alsoincludesothercoststhatdonotappearonthisgames,MSPointsetc.
ActualROI$14.14
Investment$46,610.00