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GwinFaulconer-Lippert
Rick Allen LippertOklahoma City Community College
BEA IGNITE
SMARTerMoJo:
The 5 Minute Challenge
SMARTerMoJoThe 5 Minute Challenge
Creating Success / Avoiding Disaster ... Using your SMART phone!
SMARTerMoJoThe 5 Minute Challenge
Creating Success / Avoiding Disaster
Using Your S.M.A.R.T. Phone!
WJEC-3 IGNITEGwin Faulconer-Lippert
Oklahoma City Community College
Rick Allen Lippert
University of Oklahoma
Brief Bios
Gwin Faulconer-Lippert 25 years as Professor of
Mass Media Communications
30 years as radio/TV host
Clear Channel reporter/stringer
Radio/TV voice talent
NATPE Fellow (2003 & 2008)
NISOD Master Teacher (2003)
President’s Award for Excellence in Teaching (2003)
BEA Board of Directors, District 7
(2007-2012)
Rick Allen Lippert Owner, Lippert Media, LLC
15 years Adjunct Professor
35 year video production professional
Apple Certified Trainer
(2005 – present)
Lynda.com author of
On-Camera series
NATPE Fellow (2008)
Outstanding Adjunct Professor
(2003)
The 5 Minute ChallengeCreating Success / Avoiding Disaster
MoJos must know and do it all right... if they are S.M.A.R.T.
They incorporate the work of 5 professionals into 1, a MoJo.
Take the 5 Minute Challenge as our students do. See if you are MoJo ready!
OK? Begin:
• View the Five S.M.A.R.T mobile journalism principles.
• For each of the five S.M.A.R.T. key points, you have one minute to:
- view the photo of a MoJo key disaster and the photo of a MoJo key success
- identify the good practices and disastrous practices
- explain the difference/repercussions of the disaster/success practice
• In just 5 minutes and using the S.M.A.R.T. start challenge, mobile journalists can SEE what separates MoJo successes from disasters.
SMARTerMoJo
The 5 Minute Challenge
S – SET UP•The Equipment
-Smart phone
-Monopod or tripod
-Microphone
•VericorderMoJo Kit
-mCAMlite phone housing
-Small LED light
-Monitoring miccable
The Sidebarfor Better MoJo:
SMARTerMoJoThe 5 Minute Challenge
• M - MONITORing• As it is…
– Review subject’s appearance – Note good looks vs. bad
• Pay attention to:– background– noise– lighting
• Connect location to story through framing
• As it looks on screen…– Check the SMART Phone camera
composition & background.– Check eye contact of subject.
Be your own critic! Look closely at
your subject’s appearance in the monitor. Check for distractions…weird hair, smudges, flapping shirt, wiggling cats, etc.
Your location is your story to your viewer.
This is the tricky part! Make sure you or your subject are looking at the right place. Learning where to look is key to being perceived well.
The Sidebarfor Better MoJo:
SMARTerMoJoThe 5 Minute Challenge
• A - AUDIO• Do not use built-in mic
• Hand-held or clip-on mic best
• Second best is attached mic
• Volume should have presence and no distracting noises
• Monitor with head phones
Your audio is over 51% of the message.
Audio must be monitored for quality.
Vericorder cord allows listening through the phone headphone jack.
The Sidebarfor Better MoJo:
SMARTerMoJoThe 5 Minute Challenge
• R - READINESS– Practice with front-facing lens:
– Be Camera Ready
• Look prepared
• Lock in eye contact/energy
• Act like you know what you are doing
• Enunciate words
• Record/watch/learn
• Practice, practice, practice
– Be Equipment Ready
• Fully charged/Focused
• Know your gear
Reporters:
Look at front-facing lens NOT the screen.
Connecting: Viewers remember 97% how something is said…
Remember who you’re talking to… Prepare, Prepare, prepare.
Repeat recorded phone rehearsalas many times as it takes to develop your style. Be yourself but better.
Now is NOT the time to be reviewing the manual.
Test your gear!
The Sidebarfor Better MoJo:
SMARTerMoJo
• T- TECHNIQUE• Equipment
– Steady tripod shot is best– Camera at eye level or higher– It’s a horizontal world– Light: use it!– Right mic for the job
• Reporter– Eye contact with lens– Speak slowly with authority– Think, set the scene, then tell the
story concisely
– Say your name with confidence
What they know is what you show.
Keys to making that in-person connection.
Your technique is your presence.
It defines your persona and makes the viewer prefer you.
Practice your name/your style until it is second nature to you.
Deliver your final thought, your station’s name and your name to punctuate your report.
It’s a signature to your work!
The 5 Minute ChallengeSet-up, Monitor, Audio, Readiness, Technique
It’s worth 25 points!!!Can you name the disasters from each S.M.A.R.T. category?
S.M.A.R.T.
Set Up: Equipment, light, mic
Monitoring: Subject/background
Audio: Headphones, noise
Readiness: Functional/focused
Technique: Professional look and sound
S.M.A.R.T.erMoJo
How did you do with
the 5 Minute Challenge?
? points out of 25
SMARTerMoJoThe 5 Minute Challenge
Creating Success / Avoiding Disaster
Using Your S.M.A.R.T. Phone!
WJEC-3 [email protected]
