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REMIXED
What the heck isWeb 2.0?
Web 1.0 = Kansas
ReadingSurfing
BrowsingConsuming
The .dot com boom!
The .dot com bust!
Toto, I don’t think it is the same Web!
Over the Rainbow
ShareCreate
Connect
Collaborate
Web 2.0
That’s scary! What about
my organization’s branding
and messaging?
Why Web.2.0?
They’re comfortable
with using new media!
They are future
donors!
EmailMarketingOnline AuctionsVirtual Gift CatalogOnline MerchandisingFundraising EventsDirect MailTraditional MediaMembership & Online RenewalPay Per ClickBlogsWidgetsVirtual WorldsYouTubeFlickrMySpaceFacebookWill it blend?
The WizardBlogsTechnoratiRSSTaggingSocial BookmarkingFlickrVideo SharingWikiWidgetsCreative CommonsUser Generated ContentSocial Networking SitesTwitterSecond Life
Adoption issues
SkepticismLack of Understanding, Time, ResourcesBoard & Staff BacklashToo Much of a Good Thing
Dive in as an individual first!
Low Risk Experiments
http://www.flickr.com/photos/striatic
Focused on outcomes and results
There’s no place like home