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Introduction to E-mail Marketing E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing www.ewittas. com For Interactive Information about Email Marketing Services

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Page 1: wittas email marketing campaign

Introduction to E-mail Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing

www.ewittas.com

For Interactive Information about Email Marketing Services

Page 2: wittas email marketing campaign

What is E-mail Marketing ?

Email Marketing is using email to distribute your marketing messages.

Most popular is growing your own list, for example a newsletter, and sending emails to the list containing tips along with things subscribers might be interested in buying. E-mail

MarketingAs well as your own list of tip-readers and potential customers, Email Marketing can also cover advertising on email newsletters or follow-up emails to your own customers.

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Page 3: wittas email marketing campaign

Why E-mail Marketing?

Improve E-commerce

Time Offers

80%

Target specific areas of a site Increase conversion (sales)

Increase Brand Awareness

Build Trust

Relevance Target specific groups through segmentation

Offer subscriber only discounts and benefits

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Page 4: wittas email marketing campaign

Google Adwords Flexibility

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Page 5: wittas email marketing campaign

E-mail Marketing Advantages

A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.

Compared to other media investments such as direct mail and Courier or printed newsletters, e-mail is less expensive. An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic

The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement

An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.

Advertisers can generate repeat business affordably and automatically

Advertisers can reach substantial numbers of e-mail subscribers who have opted to receive e-mail communications on subjects of interest to them.

E-mail marketing is paper-free

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Page 6: wittas email marketing campaign

The efficacy of a normal email campaign

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Page 7: wittas email marketing campaign

Social networks expand virally

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Page 8: wittas email marketing campaign

Business Growth with E-mail Marketing

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Page 9: wittas email marketing campaign

www.ewittas.com

For Interactive Information about Email Marketing Services