Introduction to E-mail Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing
www.ewittas.com
For Interactive Information about Email Marketing Services
What is E-mail Marketing ?
Email Marketing is using email to distribute your marketing messages.
Most popular is growing your own list, for example a newsletter, and sending emails to the list containing tips along with things subscribers might be interested in buying. E-mail
MarketingAs well as your own list of tip-readers and potential customers, Email Marketing can also cover advertising on email newsletters or follow-up emails to your own customers.
www.ewittas.com
For Interactive Information about Email Marketing Services
Why E-mail Marketing?
Improve E-commerce
Time Offers
80%
Target specific areas of a site Increase conversion (sales)
Increase Brand Awareness
Build Trust
Relevance Target specific groups through segmentation
Offer subscriber only discounts and benefits
www.ewittas.com
For Interactive Information about Email Marketing Services
Google Adwords Flexibility
www.ewittas.com
For Interactive Information about Email Marketing Services
E-mail Marketing Advantages
A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
Compared to other media investments such as direct mail and Courier or printed newsletters, e-mail is less expensive. An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic
The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement
An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.
Advertisers can generate repeat business affordably and automatically
Advertisers can reach substantial numbers of e-mail subscribers who have opted to receive e-mail communications on subjects of interest to them.
E-mail marketing is paper-free
www.ewittas.com
For Interactive Information about Email Marketing Services
The efficacy of a normal email campaign
www.ewittas.com
For Interactive Information about Email Marketing Services
Social networks expand virally
www.ewittas.com
For Interactive Information about Email Marketing Services
Business Growth with E-mail Marketing
www.ewittas.com
For Interactive Information about Email Marketing Services
Recommended
