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Email Campaign
Michele Hladik
9-20-11
Promote ACME Pros
Earn new clients
List of 1,000 potential clients
40% response rate
Primarily a video email campaign
Opening shot of videos mark links
Subject line should be
brief but captivating
Personal feeling language
Discount offer for first time
Measure by usage
73 % success rate
Allows customers to see for themselves
Humanizes testimonials
More captivating
Less effort for potential client
Flexibility in viewing
Shows services in action
Voice of president
o Detailing the
services provide
o Personally appealing
to the customer
Testimonials of Satisfied customers
Fade between speaker and clean office space
(“Janitorial Services,” n.d.) (“Janitorial Services,” n.d.)
Captivating subject line
Personal or friendly tone
Make the recipient feel “chosen”
Minimal body
o About the company
o What can be seen on video
o Call to act
o Discount offers
Appointment request link
(“Email Marketing…,” n.d.)
(“JC Email…,” 2002.)
20% discount for first time use
10% discount for second use
10% discount for referring a friend
The number of
appointment requests
The number of referrals
(“Add New…,” 2010.)
Videos will captivate
Language will invite
Discounts will entice
Strong return and
increase in clients
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Janitorial services. (n.d.). Jamar Remodeling Inc. Retrieved September 20, 2011 from
http://www.jamarhouses.com/Remodeling/Cleaning/OfficeCleaners.html
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27193.html
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(2008). Persuasive strategies: Influencing business and consumer decisions. (custom publish). Mason, Ohio: Cengage Learning.
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