Win over your customers with digital market intelligence

Getting Started with SimilarWeb PRO | Agencies

Win Over Your Customers with Digital Market Intelligence

Business Proprietary & Confidential | 2


Lesson Agenda

Prove advertising value with Digital Market Intelligence

Build a comprehensive overview of your customers’ assets and

performanceDesktop & Mobile Web Analysis

Mobile App Analysis

Build a comprehensive overview of your customers’ assets and performance


Case Study | Flipkart, India

☑ Who should you benchmark your customers against?

○ Discover market leaders in any industry and country

○ Reveal who your customers’ biggest competitors are

☑ Which metrics should you look at in order to assess:

○ Market share

○ Brand demand

○ User engagement

○ Brand growth

Lesson questions


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Pro Steps:

01Navigate to the Industry Analysis from your homepage to begin your analysis

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Try it out: Your SimilarWeb HomePage

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Start your analysisDesktop & Mobile Web Analysis

https://pro.similarweb.com/#/home/modules


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Pro Steps:

02Select the industry you would like to analyze by selecting a Category from the All Categories drop down menu

03Select the country you would like to analyze from the Country Filter drop down menu

Try it out: Industry Analysis

0203


https://pro.similarweb.com/#/industry/overview/All/999/3m?webSource=Total



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Pro Steps:

04From the Industry Analysis main menu bar click on Leaderboard and navigate to Top Websites to identify the top players in your market

Try it out: Industry Analysis

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Discover the market leaders in any industry and geography


Understand who your clients should benchmark themselves against in order to gain market share

Discover Insights:

05View Traffic Share to discover the market share for each player

06Assess Monthly Visits to determine the size of each site as well as the market's potential

Desktop & Mobile Web Analysis

Try it out: Industry Analysis | Shopping Industry | India | Leaderboard | Top Websites

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Test Yourself

What is the market share for the leading players in the Shopping Industry in India?

https://pro.similarweb.com/#/industry/topsites/Shopping/356/1m?webSource=Total

Understand which players attract the most engaged audiences


Discover the players who drive high quality traffic by looking at engagement metrics

Discover Insights:

07Analyze Visit Duration, Pages per Visit and Bounce Rate to determine the quality of traffic a site generates


Try it out: Industry Analysis | Shopping Industry | India | Leaderboard | Top Websites

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Test Yourself

Which player attracts the most engaged audience in the shopping industry in India?

https://pro.similarweb.com/#/industry/topsites/Shopping/356/1m?webSource=Total


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Create a more personalized analysis by building your own Custom Category with up to 100 domains of your choosing

Pro Steps:

08Click on the New Category button to create a Custom Category

09Name your Custom Category and add up to 100 different domains for your analysis


Customize your analysis to view only the sites that are relevant to you

Try it out: Industry Analysis | Custom Categories

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Understand and track market share over time


Discover who is gaining or losing market share over time

Discover Insights:

10Navigate to Custom Category Analysis, Category Share to monitor changes in market share over time

11Change the view from % to # to identify trends and seasonality to set goals for growth and plan for future events


Try it out: Industry Analysis | Custom Categories | Custom Categories Analysis

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Test Yourself

What time of year is peak season for shopping in the Indian market?

Discover market demand and brand strength


Identify the brands and products that have the highest demand in the market

Discover Insights:

12Navigate to Top Keywords to discover the leading keywords driving traffic to the industry

13Analyze the top keywords by Traffic Share to identify the most popular brands and products


Try it out: Industry Analysis | Custom Categories | Top Keywords

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Test Yourself

Which brands and products are most popular in India?


Mobile Apps


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Pro Steps:

01Navigate to App Category Analysis from the home page to uncover the best performing apps in any store, category and geography

Mobile App Analysis

Map your customer's mobile app landscape

Try it out: Your SimilarWeb HomePage

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https://pro.similarweb.com/#/home/modules


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Pro Steps:

02From the App Category Analysis menu bar select the Store, Country filter, Category filter and App type you would like to analyze

Mobile App Analysis

Map your customer's mobile app landscape

Try it out: App Category Analysis | Category Analysis

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https://pro.similarweb.com/#/appcategory/leaderboard/Google/840/All/AndroidPhone/Top%20Free

Uncover the best performing apps


Understand who your clients should benchmark themselves against in order to gain market share

Discover Insights:

04View the SimilarWeb Usage Rank column to determine the reach and engagement of the app

05View the Google Store Rank column to reveal the visibility of the app

Mobile App Analysis

Try it out: App Category Analysis | Category Analysis | Leaderboard

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Test Yourself

Which apps have the highest engagement, reach and visibility in the Indian market?

https://pro.similarweb.com/#/appcategory/leaderboard/Google/356/Shopping/AndroidPhone/Top%20Free?orderby=UsageRank%20desc

Assess an app’s brand demand


Uncover how strong an app’s brand demand is by analyzing search terms driving the most traffic to apps in your market

Discover Insights:

07From the App Category Analysis menu bar select the Country filter, and Category filter you would like to analyze

08Navigate to Category Analysis, Top Keywords from the App Category Analysis main menu bar

09Analyze the Change column to see changes in brand demand from the previous month

Mobile App Analysis

Try it out: App Category Analysis | Category Analysis | Top Keywords

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Test Yourself

Which app has grown in brand demand in India from January to February 2017?

https://pro.similarweb.com/#/appcategory/topkeywords/Google/840/6m/All?orderby=Popularity%20desc




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Pro Steps:

10Navigate to App Analysis from the home page to benchmark an app’s performance by looking beyond store visibility and discovering deeper engagement metrics

Mobile App Analysis

Analyze an app’s key performance metrics

Try it out: App Analysis

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https://pro.similarweb.com/#/apps/home


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Pro Steps:

11Type the app you would like to analyze in the Search bar

12Click on the Compare button

13Add up to 4 competitor apps in the Add/ Remove Competitors box that appears

Mobile App Analysis

Analyze an app’s key performance metrics

Try it out: App Analysis

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https://pro.similarweb.com/#/apps/engagementoverview/0_com.flipkart.android/356/2016.01-2016.12?aggregationDuration=monthly&kpi=CurrentInstalls

Benchmark an app’s market penetration


Determine an app’s market penetration rate by benchmarking Current Installs

Discover Insights:

14Navigate to App Engagement, Overview from the main App Analysis menu

15Select Current Installs from the drop down menu to analyze an app’s market penetration over time

Mobile App Analysis

Try it out: App Analysis | App Engagement | Overview

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Test Yourself

Over 2016 what was the rate of penetration for Amazon India’s Online Shopping app?

https://pro.similarweb.com/#/apps/engagementoverview/0_com.flipkart.android,in.amazon.mShop.android.shopping/356/2016.01-2016.12?aggregationDuration=monthly&kpi=CurrentInstalls

Benchmark an app’s reach


Reveal an app’s reach by analyzing the rate at which users are interacting with an app on a daily basis

Discover Insights:


17Select Daily Active Users from the drop down menu to analyze an app’s reach over time

Mobile App Analysis


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Test Yourself

How much has Amazon India’s Online Shopping app grown in reach compared to its competitor Flipkart Online Shopping?


Benchmark an app’s stickiness


Reveal how well an app is at encouraging repeat usage by analyzing Active App Users over time

Discover Insights:


19Select Active App Users from the drop down menu to analyze app stickiness

Mobile App Analysis


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Test Yourself

Which Indian shopping app has been more successful with retaining loyal customers?


Prove Advertising Value with Digital Market Intelligence


Case Study | Airbnb.com, USA

☑ What are the most successful channels for my competitors?

☑ What is their ratio of organic vs paid traffic?

☑ Is the rate of organic traffic growing over time?

☑ Are they employing a long-term strategy or is their strategy unpredictable?

☑ What paid channels do they rely on for user acquisition and how effective are they?

Case Study Questions


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Pro Steps:

01Type the website you would like to analyze in the Search Bar

Website Analysis

Reveal a site’s marketing strategy

Try it out: Website Analysis

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https://pro.similarweb.com/#/website/home

Reveal a site’s marketing strategy


Uncover a site’s marketing strategy by identifying the best performing traffic channels

Discover Insights:

03Navigate to Traffic Sources, Marketing Mix from the Website Analysis main menu bar to get an overview of a sites marketing strategy

04Discover a sites marketing strategy by analyzing the channels that drive the most traffic to a site in Channels Overview

Website Analysis

Try it out: Website Analysis | Traffic Sources | Marketing Mix

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Test Yourself

What are the top channels that Airbnb’s marketing strategy relies on for traffic acquisition?

https://pro.similarweb.com/#/website/traffic-overview/airbnb.com/*/840/3m



Reveal a site’s traffic acquisition strategy over time


Assess if a site’s marketing strategy is changing month over month or if it is stable over time

Discover Insights:

05Analyze traffic for each channel over time under Channel Analysis to discover which channels are growing over time

Website Analysis


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Test Yourself

Which channel has grown significantly from March 2016 to February 2017 for Airbnb?



Evaluate the best performing traffic channels


Discover the quality of traffic each channel is generating for a site by analyzing engagement metrics per channel

Discover Insights:

06Analyze engagement for each channel by clicking on the engagement metric you would like to view under Channel Analysis

Website Analysis


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Test Yourself

Which channel drives the highest quality traffic in terms of bounce rate for Airbnb?



Analyze traffic acquisition strategies | Search


Discover the list of keywords a site is bidding on to drive high quality traffic

Discover Insights:

07Navigate to Traffic Sources, Search from the Website Analysis main menu bar to get an overview of a site’s PPC and SEO strategy

08Analyze the top keywords by Traffic Share to discover which keywords drive high traffic volume

Website Analysis

Try it out: Website Analysis | Traffic Sources | Search

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Test Yourself

Which destinations Airbnb is bidding on?

https://pro.similarweb.com/#/website/traffic-search/airbnb.com/*/840/3m?selectedTab=all&webSource=Desktop

https://pro.similarweb.com/#/website/traffic-search/airbnb.com/*/840/3m?selectedTab=all&webSource=Desktop

Analyze traffic acquisition strategies | Display Advertising


Identify the Ad Networks and Publishers a site is using for awareness and retargeting campaigns

Discover Insights:

09Navigate to Traffic Sources, Display Advertising from the Website Analysis main menu bar to get an overview of a site’s Display strategy

10Select either the Ad Networks or Publishers tab to analyze traffic from Display advertising

Website Analysis

Try it out: Website Analysis | Traffic Sources | Display

Test Yourself

Which ad network is Airbnb receiving the most traffic from? Which publishers AirBnB is targeting?

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https://pro.similarweb.com/#/website/traffic-display/airbnb.com/*/840/3m?selectedTab=adNetworks




Congratulations! You have completed Getting Started with SimilarWeb PRO | Agencies

Open SimilarWeb PRO to try out what you’ve learned

☑ Build a comprehensive overview of your customers’ assets and performance

➔ Benchmark key performance metrics against market leaders and main competitors

➔ Assess market share, brand demand and user engagement

☑ Prove the value of advertising with Digital Market Intelligence

➔ Reveal successful paid acquisition channels

➔ Analyze the traffic acquisition strategy per channel


Lesson Review

https://pro.similarweb.com/#/home/modules?utm_source=pdf&utm_medium=em&utm_campaign=agencies

https://pro.similarweb.com/#/home/modules?utm_source=pdf&utm_medium=em&utm_campaign=agencies