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How to Win your Customer with Predictive Analytics
Mark van RijmenamJune 1, 2016
Mark van RijmenamFounderDatafloq
PhD Candidate at UTSInt’l Big Data Strategist
Author Think Bigger
Accelerated Change is the only Constant
World’s 2nd most valuable retailer has no inventory
World’s largest taxi company has no taxis
World’s largest movie house has no cinemas
Largest phone company has no telecom infra
The Data Disruption Is Happening Everywhere!
Common Denominator: Data & Algorithms
Intuitive Artificial Intelligence: AlphaGobeats Lee Sedol 4-1 in the game Go
Algorithms will be our boss, our copywriter, our assistant and customer service
Associated Press uses algorithms instead of analysts to write financial reports
Deep Knowledge Ventures has given an algorithm a seat in the board of directors
Say Hi to Facebook Messenger Bots –Customer Service of the Future
From Big Data to Mixed Data
More insight with data of billions of social media profiles
Nestlé monitors 2000 brands in real-time and communicates with customers 24/7
The Quantified-Self: valuable datasets through wearables
The Nike+ platform delivers valuable customer insights through wearables
Customer sales and demographics data
Add location data to know who’s where and when
The objective: combine all data sets and use predictive analytics to know customer
Insights instakeholders
Personal PR & marketing
campaigns
The result: N=1: Personal Communication
What are things you can predict?
churn sentiment support
type CLV sales
Walmart: personalized marketing on another level…
TheSocialGenome
Source:Vint Sogeti
Scan and Go: predict shopping lists and target customers in real-time in the store
The Customer cannot becomethe victim of Big Data…
4 ethical guidelinessimplicity, transparency, security & privacy
Any organization can and will be hacked; if you are not hacked, you are not important
enough
Data + Algorithms + Personalization + Privacy + Security = Customers for Life
Thank you
@vanRijmenam
https://datafloq.com
Available via Amazon