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Page 1: Why PR Partner

Why

?

Page 2: Why PR Partner

We understand Your Business

We work for Your Results

To put it shortly…

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Page 3: Why PR Partner

PR SMM Advertising

Consulting Events Analytics

Our cups of tea

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Page 4: Why PR Partner

Top-20 in Russia by business volume (RIA Rating, 2014)

Top-250 worldwide, according to The Holmes Report , 2013

(the 5th among Russian communications agencies)

Top-10 Fast moving agencies in Europe

(The Holmes Report, 2013)

Since 2006 we have been developing and successfully carrying out

communication strategies for Russian and international companies, brands and

executives — of any scale and complexity, online and offline

We work with both your external and internal audiences (clients, partners,

employees, journalists, bloggers)

We use international PR standards as an active member of the following

professional organizations:

40 PR consultants

Over 3000 media

contacts in 6

countries

Inspiring results

PR Partner in one slide

Part of the LEWIS+ network that consists of the LEWIS PR

international agency and independent PR agencies around the globe 4

Page 5: Why PR Partner

IT & Telecom Finance & Real Estate FMCG & Fashion

The three departments of PR Partner

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Page 6: Why PR Partner

Among our departments’ projects:

IT & Telecom FMCG & Fashion Finance &

Real Estate

Press events

Media trainings

Press kits,

corporate issues

SMM

Advertising,

media planning

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Page 7: Why PR Partner

Retainers Our clients entrust us with long-term communications on their behalf

Retainer contract with PR Partner means:

Deep understanding of your business by PR Partner team

Daily communication with leading journalists

Initialization of newsbreaks

Copyrighting and translating

Regular coverage in target media

Increase of brand awareness

Are with us for

over 3 years

Actively

recommend us Choose to work on a

retainer basis

Our retainer cases are available on request at [email protected]

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Page 8: Why PR Partner

Russia

Ukraine

Kazakhstan

Armenia

We work with more than 3000 journalists in 6 countries

All regions

Belorus Azerbaijan

Following your business

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Page 9: Why PR Partner

Speed

Working fast, quickly answering all e-mails, always staying in touch

Providing alternatives

Proposing multiple solutions to achieve your goals

Absolute transparency

Running legally: not dealing with bribing, paying all taxes

Always forward

Constantly growing and helping to advance your business

Understanding your business

Submerging into your business specifics

International level

Working accordingly to international communications standards

Principles of PR Partner

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Page 10: Why PR Partner

“Thanks to the actions of PR Partner’s team

and its expert advice on our information

policy we became known and later acquired

some very large companies as our clients”

Alexei Zhukov, Marketing director

of Beta Production, 2011-2013

“We were searching for a non-gigantic agency

with experience in the field of IT, with which we

would be able to comfortably interact.

PR Partner suited all our needs!”

Maxim Mihaelev, Marketing and sales

director of CUSTIS, 2010-2014

Clients recommend PR Partner

“We are a bank with a completely new

approach to retail service on the financial

market, that’s why all PR events have to be

unique! PR Partner managed to fulfill this need

by 100%. Professional, very friendly, ready to

solve a problem of any complexity in minimal

given time”

Ekaterina Livenskaya, PR director

of Leto Bank (VTB Group), 2013-2014

“Already during the pitch PR Partner

understood us fully and prepared a detailed

PR plan that covered all our wishes, including

the budget. Massive promotion, press

releases, the press kit, the blog — all that and

much more was done by the agency of a very

high level”

Xavier Baffalui, Marketing manager

of Chupa Chups, 2006-2014

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Page 11: Why PR Partner

“From our readers we receive a lot of positive

feedback on the articles written by the agency

and words of gratitude to the speakers of the

agency’s clients who show a clear and

professional way to solve complicated

situations”

Anastasia Pravdiana,

Main editor of Konsultant

“I responsively state that I trust the agency. All

commitments are completed fully and quickly”

Natalia Kobzeva,

Journalist, news reporter of RBK-TV

“PR Partner’s media training went very

smoothly. At one table three journalists, two

PR specialists, head of the Advertising

department and CEO of the company sat. We

worked as one team”

Iolanta Kachaeva

Reporter of Moscow News

“When professional relations are built on

sincerity, they always receive the same

response. Real partnership, and that is what the

agency’s name is all about, benefits both sides”

Konstantin Starcev,

Chief editor of WATCH magazine

Journalists recommend PR Partner

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Page 12: Why PR Partner

58%

During the survey conducted in

2013 we achieved an NPS

score equal to

It is the same score as Apple Stores got in 2007

Google.com in 2013 achieved 53%

The average world NPS score is 15%

We are loved (and we measured it!)

How to count the NPS

We’ve asked our Clients:

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Page 13: Why PR Partner

Our team’s leaders

Inna Alexeeva, Managing

Managing director of the agency

15 years in PR

Victoria Parshkova,

Business development director

10 years in PR, 4 years in journalism

Victoria is responsible for potential clients

interaction, control of the agency’s quality of service.

Graduated from the Russian Education Academic

University with a degree in Journalism, and, the

Higher School of Economics with a degree in

Marketing management.

Prior to her work in PR Partner Victoria received

valuable experience at the press-service of the

Moscow Area Government, and and was responsible

for the PR of five companies in a large

Real Estate holding, took part in IR

projects of the Renaissance Capital bank.

Business trainer, co-author of the book “High-flight PR:

how to make a star of the top-manager” (2008).

Part of the top-10 PR persons in real estate, according

to the Dometra rating. Received the first place among

the PR agencies directors in the national rating of

“Profile” magazine in 2012. Became one of the top-10

most influential young business women in Russia,

according to The Moscow Times rating in 2012.

Graduated from Novosibirsk State University, received

two MAs: in journalism and in philosophy.

Speaks fluent English and German. Studied politics,

PR, journalism in Germany, Italy and Netherlands.

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Page 14: Why PR Partner

Our team’s leaders

Has a great experience in FCMG and establishing

connections with various media, especially with lifestyle,

women, culinary and business.

Graduated from the philological faculty of PFUR (Peoples’

Friendship university of Russia). At PR Partner received

experience in working with such companies as GmbH,

GOSH, Sanitelle, Paclan, Hansa and other companies of

the FCMG, Fashion and Beauty segments.

Experienced in organizing press-events and advertisement

campaigns, knows how to achieve business goals via

means of PR.

Darya Afanasyeva

Head of the FMCG & Fashion practice

From her start in PR Partner Elena has been responsible of the

PR support of many leading IT companies. She has great

experience in PR promotion of IT companies, understands the

specifics of the IT market and its segments, possesses a high

level knowledge and skill of various PR instruments.

Responsible for the development of the IT department of PR

Partner. Has great work experience with journalists of leading

business, IT and industry-specific media.

Prior to her work in PR Partner Elena has worked as a journalist

in the Russian media. Graduated with honors from the Journalism

faculty of MSU

Elena Fuks,

Head of the IT & Telecom department

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Page 15: Why PR Partner

Portfolio

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Page 16: Why PR Partner

Client’s request:

To organize the press center of the largest industrial

exhibition in Russia INNOPROM-2014

Our solution:

Press tour of Federal media representatives was

organized

Informational sponsorship of the exhibition was

organized (with “Rossiyskaya Gazeta”, “ITAR-TASS”,

“Izvestiya”, “Interfax”, “Expert”)

Over 300 representatives from regional and federal

media accredited

Daily schedules of the press program were made

Participation of media representatives in over 100

press events was organized

The main news of the exhibition was written for the

exhibition’s website

Date: July 9-12, 2014

Location: Yekaterinburg, Yekaterinburg-expo

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Page 17: Why PR Partner

Client’s request:

To inform media about the opening of the cult

Italian watch brand U-BOAT in the shopping

centre TSUM and to show a new collection to

the journalists

Our solution:

Journalists from GQ, Interview, Watch,

Grazia, Tatler, 7days.ru, “Moi chasi” and

other media participated

Over 50 publications as a result

Date: June 23, 2014

Location: Moscow, TSUM

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Page 18: Why PR Partner

Client’s request:

To inform journalists about the new flagship model of the

Nubia elite smartphone product chain by the Chinese

company ZTE

Our solution:

Company’s speakers introduced the new Nubia

model of the premium class product chain

The designer Masha Tsigal and the stylist Vlad

Lisovets were the guests of the evening

The press conference was visited by over 50

journalists from business, IT and glossy media.

Among those were Kommersant TV, Izvestiya,

Playboy, National Geographic, Tom's Hardware

Guide, Computer Bild and others

9 interviews organized with the speakers

Over 100 publications as a result

Date: June 20, 2014

Place: Moscow, “Mod Design” center of modern design

and innovation

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Page 19: Why PR Partner

Client’s request:

To invite journalists to Samsung cinema award

ceremony organized at the auteur cinema

festival “Art of House”

Our solution:

The event was visited by 57 media

representatives (Forbes, GQ, OK!,

Woman.ru, Lady.mail.ru, Conde Nast

Traveller, Harper’s Bazaar, Robb Report and

others)

Over 50 publications published

Date: June 19, 2014

Location: Moscow, Theatrical Center on Strastnoy

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Page 20: Why PR Partner

Client’s request:

To organize coverage of the opening of the new

Vegas CROCUS CITY mall (the press conference

and the evening event)

Our solution:

Interviews were organized in Expert, “Dorogoe

Udovolstvie”, etc.

Connections were established between

journalists and celebrities: Filipp Kirkorov,

Nikolai Baskov, Julia Kovalchuk, etc.

61 media were present at the event: Forbes.ru,

“Kommersant. Dengi”, “Vedomosti.

Nedvizhomost”, RBK Daily, “Expert”, Afisha.ru,

Geometria.ru, “7 Dnei”, Tatler, Eva.ru, TVC,

RU TV and others

Over 90 publications as a result

Date: June 4-5, 2014

Location: Moscow, Vegas CROCUS CITY mall

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Page 21: Why PR Partner

Client’s request:

To tell journalists about the launch of a subsidiary

company of Yanmar in Russia

Our solution:

Press-conference was organized

25 journalists participated, including

representatives from business, construction, IT,

banking, industrial and oil/gas media

(“Ekonomika i zhizn”, “Novie Izvestiya”,

“Bankovskie Tehnologii”, “Metalosnabzhenie i

sbit”, ITResearch, “Neft i gaz Evrazia” and

others)

A contest with prizes was organized (the prizes

were baskets filled with traditional Japanese

groceries)

Date: June 3, 2014

Location: Moscow, Marriott Moscow Royal Aurora

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Page 22: Why PR Partner

Client’s request:

To inform the media of the opening of the first out-

of-Turkey CIP lounge (business lounge for

passengers) of Turkish Airlines

Our solution:

A tour around the CIP Lounge was organized

for journalists

Press-conference was organized

4 interviews were organized

Among the media representatives were Vokrug

Sveta, Russia Today, Interfax, RBC.ru,

Discovery, JOY, Aviaport.ru and others

Over 40 publications as a result

Date: May 28, 2014

Location: Moscow, Vnukovo

International Airport

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Page 23: Why PR Partner

The idea:

For the third time to organize the biggest annual

conference for PR people specializing in IT and

telecom — “PR in IT”

Our solution:

11 Russian and foreign speakers, including

representatives of the Russian top IT and

business media (“Vedomosti”, “Mir PK”) and

Andres Wittermann, vice president of

LEWIS PR

77 attendants from successful local IT

companies took part in the event

Satisfaction level of the event was equal to

89% (results of the post-event survey)

Date: May 26, 2014

Location: Moscow, Ararat Park Hyatt Hotel

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Page 24: Why PR Partner

Client’s request:

To organize PR support for the key VMware event

in Russia — VMware vForum 2014

Our solution:

11 media sponsors were invited

2 press releases

2 interviews with the top managers of VMware

The press event was attended by 14 journalists

from key Russian IT and business media, such

as Russian Newspaper, BFM.ru, CRN, IT

Manager, LAN and others

Live Twitter conference organized The event was covered in over 30 articles

Date: May 22, 2014

Location: Moscow, World Trade Center

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Page 25: Why PR Partner

The event was extremely successful. PR

Partner specialists gathered 98 journalists —

among them, there were representatives of

glossy magazines (Robb Report, GQ,

Harper's Bazaar, The Hollywood Reporter,

Men's Health.ru, etc.), IT (Zoom.Cnews.ru,

3DNews.ru, ComputerBild, etc.), business

media (Forbes, Interfax, etc.), and four TV

Channels (Russia 24, Dozhd’, Uspekh TV, KP

TV)

Our solution:

Date: April 14, 2014

Location: Moscow, Bolshoi Theatre

Client’s request:

To present the new line of Samsung TVs to the

Russian market

To organize the presentation for journalists and

partners

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Page 26: Why PR Partner

Client’s request

To organize PR support of the opening of the 3D

solutions CROC center and to get coverage in IT

and business media

Реализация:

A press conference and a tour were organized

Press releases were written and sent to media

The press event was visited by 9 journalists

from key IT and business media, including

Connect, Computerword, 3DNews, Global CIO

and others

Publications were organized in “Rossiyskaya

gazeta”, on “Kommersant FM” radio station

and on “Komsomolskaya Pravda” TV station

30 publications were released as result

Date: April 2014

Location: Moscow, CROC office

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Page 27: Why PR Partner

Client’s request:

To organize a culinary master class on the

AGA and Falcon ranges for journalists of

interior design and culinary media, as well

as for the interior designers

Our solution:

AGA and Falcon English ranges were

presented to the public

A culinary master class was organized

with AGA RangeMaster chef

36 people attended the event

Articles were published in magazines

Jamie Magazine , Saveurs, “Krasivie

Kvartiri”, “100% KUHNI i VANNIE” and

on 7ya.ru, woman.ru, passion.ru and

others

Date: March 2014

Location: Moscow, “Maria” kitchen studio

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Page 28: Why PR Partner

Client’s request:

To organize and attain media coverage of the

presentation of the collaborate project by Winx and

Kira Plastinina (famous Russian designer)

Date: February 9, 2014

Location: “Yakimanka” Children’s Gallery

Our solution:

The presentation was visited by journalists from

such print and online media as Liza, Liza GIRL,

OK, Otdokhni, Dasha, Eva.ru, Intermoda.ru,

Fashion Kaleidoscope and many others

The event’s guests included actress Lubov

Tolkalina with daughters, writer Julia Basova, DJ

Alexandra Fedorova, fashion-blogger Vlasta

Guryeva, and Kira Plastinina

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Page 29: Why PR Partner

To celebrate the 15th anniversary together with

journalists and to highlight the results of the company’s

work in Russia and around the world

24 journalists from key IT and business media

attended the press meeting, including Kommersant,

RBC Magazine, Digit.ru, Computerworld, CRN and

others

Informal atmosphere

Media representatives were very much satisfied with

the Moscow’s leading sommelier and the degustation

of unique wines and birthday cake

15 publications as a result

Client’s request:

Date: October 10, 2013

Location: Moscow, “Turandot” restauraunt

Our solution:

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Page 30: Why PR Partner

To prepare PR support of the opening ceremony of

HP Solution Center in CROC — first HP products

solutions center based in Russia

Various media took part in the press-meeting:

Computerworld Russia, TASS-Telecom, Bank

Technologies, Information Security,

InformCourier-Svyas, IT News and others

Journalists received information from key experts

of CROC and HP about the new data center and

its uniqueness, tested one of HP solutions — IT

Financial Management

Client’s request:

Date: September 17, 2013

Location: Moscow,

CROC office

Our solution:

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Page 31: Why PR Partner

Client’s request:

To tell media about the new Orange Open

Videopresence service as a new instrument of

communication for the central and regional

L'Oréal offices in Russia

Our solution:

A successful presentation via Open

Videopresence cloud computing technology

15 journalists from key IT media, including

Computerworld Russia, PC Week/RE,

Connect, TASS-Telecom, BYTE, IT News

participated in the event

Date: June 10, 2013

Location: Moscow, L’Oréal office

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Page 32: Why PR Partner

Client’s request:

To organize and attain media coverage of the

cross-marketing activities dedicated to the Child

Protection Day

Date: June 1-2, 2013

Location: Belaya Dacha Outlet Village, Kva-Kva Park

Our solution:

Two events were organized

Kva-Kva Park

Festive weekend

Surprises and presents

Contests

Outlet Village

Make-up and hair

done in style of

Winx fairies

In addition to that:

Announcing press release and post-release

were sent to the media

Winx logo integrated into all the press materials

of the events, into the booklet, press-wall and

other materials

20 publications as a result 32

Page 33: Why PR Partner

Client’s request:

To organize contests in mass media for

promotion of the Hansa brand and to create

interest among consumers.

Our solution:

Research mass media and discuss the

possibilities of contests;

Discuss the Hansa prizes;

Prepare the task: questions about the Hansa

brand;

Result: contests in print and online media:

Interv'ju, Dobrye sovety, Passion.ru.

Date: August 2013 — December 2013

Location: Moscow

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Page 34: Why PR Partner

Client’s request:

To organize a press tour to Germany for media

representatives to attend the presentation of the

new designer cooktops made by Hansa

company and its partner, Schott AG

Our solution:

10 journalists were invited

The possibility of publications about the

Hansa press tour was discussed with the

media representatives

Press tour program was developed

Press kit was prepared

Over 20 publications were issued

Date: October 7-9, 2013

Location: Mainz, Germany

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Page 35: Why PR Partner

Our solution:

A media training was carried out for the speakers of the

bank, among the key topics that were discussed are:

The Russian media market

Journalists’ needs and expectations

Complexities of communication with journalists

Body language

Emotions control

Skills taught:

Effective self-presentation

Usage of real cases of the Bank in general

conversation that highlight the Bank’s positioning

Client’s request:

To prepare the bank’s speakers for effective

communication with the media

Trainer: Inna Alexeeva,

Managing director of PR

Partner

Date: May 29, 2013

Location: Kaliningrad, Bank Europeisky office

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Page 36: Why PR Partner

Client’s request:

To cover the presentation of designer-made

cases from Katya Dobriakova for the transforming

Ultrabook™ — the new stylish devices made by

Intel.

Our solution:

Fashion bloggers that participated: Darya

Kunilovskaya, Anna Russka, Maxim Luchin,

Anna Belobeleckaya and others.

Media representatives attending (IT and

Fashion): Cosmopolitan, Star Hit,

Shopping,Time Out, Comnews, Cosmo.ru and others

Date: April 17, 2013

Location: Moscow, demonstration hall in GUM

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Page 37: Why PR Partner

Client’s request:

To develop the PR strategy for the bank, as well as the

PR plan. To broaden the circle of loyal journalists.

Including leading Media, to broaden the bank’s PR

activity (to include contests, special projects. Self-

conducted events, etc.)

PR strategy and PR plan developed

Connections established with the leading socio-

political and specialized media: Forbes, Izvestiya,

Kommersant, Kommersant Dom, Gazeta.ru, Expert,

Kompaniya, Banki.ru, Bankir.ru, etc.

PR support rendered for all of the bank’s PR

projects (contests, special projects and events ideas

proposed)

Our solution:

Date: From March 2013 to present time

Location: Moscow

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Page 38: Why PR Partner

Date: 2012 — 2013

Location: Moscow, “Oktyabrsky” township

Our solution:

TV shooting of the company’s top management and

the production on TV channels RBK TV, Expert TV,

Uspeh TV, PRO Business and VKT.

Igor Chepenko, member of the Board of Directors

and Vladislav Arsenuk, CEO, were the speakers of

Brok-Invest-Service

In the plot several topics were highlighted: pipe

production, production of decorative metal products,

business diversification, effective management and

the company’s development strategy

Client’s request:

To provide promotion and popularization of the brand,

the company’s services and products through TV, to

position the Client as a production company and a

reliable partner

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Page 39: Why PR Partner

Date: 2011 — 2013

Location: Moscow

Our solution:

The media database was renewed and filled

with real working journalists contacts

Relationships established with leading socio-

political and specialized media: RBK daily,

Banki.ru, Bankir.ru, Myfins.ru, Autonavigator.ru,

Avto-credit.com, Autosphere.ru, Autostat.ru, etc.

Copywriting of PR and informational materials of

the bank was provided

Client’s request:

To provide a stable highlight of the bank’s

activities in media, to provide copywriting for

bank’s informational materials and to form closer

relationships with journalists

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Page 40: Why PR Partner

Client’s request:

Initiate discussions with mentions

of the brand on popular forums

and in communities dedicated to

new cosmetics, perfumes,

presents, etc.

Our solution:

Many positive text and video

reviews and comments

initiated among YouTube

video bloggers and on various

internet community forums

Date: November 2011 — April 2013

Location: Moscow

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Page 41: Why PR Partner

Date: October 9, 2012

Location: Moscow, “Kiparis”

restaurant

Our solution:

Cozy surroundings, fruits and flowers and live

jazz that created a summery ambience

Presents for journalists were prepared

25 key journalists attended

Over 200 publications in various media as a

result

Client’s request:

To organize an unforgettable press-conference for

opening the first Leto Bank filial and create a warm

feel to the attendants throughout the whole event

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Page 42: Why PR Partner

Date: March 1, 2012

Location: Moscow, “Swissotel Krasnye Holmy” Hotel

Client’s request:

To introduce the new taxi mobile

application to the Russian market

To organize a press-conference on the

topic not only for journalists, but also

for company’s partners

Our solution:

Birthday-styled event:

Flowers and air balloons

Branded taxi cars

Birthday cake

Representatives of over 50 IT,

business and lifestyle media, bloggers

Over 100 guests

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Page 43: Why PR Partner

A range of interviews with start-ups carried out

Reviews on general trends of Skolkovo’s lines of

research activities

Unique popular science content created

Data presented as self-designed infographics

Client’s request:

Within the contract:

Create excusive content interesting to a wide

audience to promote the Skolkovo community

Attract both experts’ and general website visitors’

attention to the community

Our solution:

Date: March — November 2012

Location: Moscow

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Page 44: Why PR Partner

Client’s request:

To present the new Spring-Summer 2012

collection of ISOTONER to the journalists.

Our solution:

Presentation of the new collection was held

as a master class for decoration of the

brand’s products (summer footwear)

15 editors from the key media attended: Liza,

InStyle, Time Out, Shape mama, JOY, Planet

Women, L’etual’ and others

Over 30 publications issued

Date: April 2012

Location: Moscow

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Page 45: Why PR Partner

Client’s request:

To organize sampling of the products in the

target media to promote new products and

brands and increase the interest for the

brands among the readers

Our solution:

Target media list made

Free product sampling organized

Samplings were supported by PR

materials and advertorials, and direct

adverts

Samples were added to Saveurs,

OOPS!, Elle Girl and Mamas&Papas

Date: May — December 2011

Location: Moscow

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Page 46: Why PR Partner

The event was attented by the representatives of:

Stroitel, Nedvizhimost I Ceny, Stroitelynaya Gazeta,

Novaya Gazeta, Moy Rayon, AiF, Ekonomicheskaya

Gazeta, INFOX, Fivedays.ru, CityCelebrity, the

Krasnogorsk district TV, radio and gazette.

The journalist were invited to a celebratory concert at

the Podmoskovye House of Culture

A great number of journalists attended the event.

Thirty-two media pieces were published about the

event.

Client’s request:

To invite journalists to the grand opening of the

Cosmonaut Boulevard in Krasnogorsk, provide photo

materials and post-releases for further use and organize

the publication of a leaflet. Our solution:

Date: 28 May 2011

Location: Krasnogorsk

Etalon - Invest

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Page 47: Why PR Partner

Client’s request:

Date: November 26, 2010

Location: Moscow,

“Radisson SAS Slavyanskaya” Hotel

To provide coverage for VMware Virtualization

Forum 2010

To organize a press-lunch as a part of the Forum Our solution:

Over 30 leading IT and business media sponsors

participated in the event

The forum was covered widely: announcements,

banners, articles

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Page 48: Why PR Partner

Date: October 20, 2010

Location: Moscow, Congress-center CMT

To organize a press conference at Russian Fashion

week where SAP CIS acted as sponsor

Our solution:

The event was attended by 28 journalists from

target IT, glossy and retail media

Six interviews as result, as well as over 50

publications and two TV airs

Client’s request:

48

Page 49: Why PR Partner

Client’s request:

To announce a new book “Great People

Decisions” by Claudio Fernández-Aráoz,

Egon Zender top manager

Our solution:

Book presentation organised for the key

journalists that write on HR,

employment and management

Interviews published in Vedomosti, Firm

Secret, Forbes, as well as reviews

received in Russian Reporter, Izvestiya,

Own Business, banki.ru and others

Date: May 19, 2010

Location: Moscow, Swissotel Krasnye Holmy

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Page 50: Why PR Partner

Date: September, 2009

Location: London, The Great Britain

To organize a press-tour to London for the

journalists of two key media to introduce the new

antivirus products Norton 2010 to them

Our solution:

Representatives from Hacker and Hard’n’Soft

went to the press-tour

A special training for the journalists was

organized before the press-tour (presentation

of Symantec and other Norton Products) Two publications were made as a result

Client’s request:

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Page 51: Why PR Partner

Our solution:

Press tour organized as a picnic for journalists

Speakers told of the out-of-city architecture, sales

organization and infrastructure

Cocktails under open sky

Live music

A tour around the village and informal communication

with the speakers

Such media present as “Vedomosti”, “RBK”, “Mir i

dom. “Elitnaya nedvizhimost” magazine, “Stoliza” TV

channel, etc.

Client’s request:

To show the journalists the cottage village and present

the heads of the invest/construction company as experts

of the real estate market

Date: June 13, 2007

Location: Moscow region, “Kiselevo” cottage village,

Istra river

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Page 52: Why PR Partner

Our agency developed and realized the idea of

a discount programme for the Bank’s clients

(by using a card the Client got 5 do 20 %

discount from the Bank’s partner companies).

Thirty companies participated in this

programme by offering discounts for materials

used in reconstruction and decoration, as well

as for services related to furniture, insurance,

security and the like.

Client’s request:

To strengthen customer loyalty even after the

potential Client has become a real Client (that is,

when the Client has taken out a loan) and to

communicate positive information about the bank

through word-of-mouth marketing

Our solution:

Date: 2006

Location: Moscow The No. 1 Mortgage Bank

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Page 53: Why PR Partner

We understand Your Business

We work for Your Results

We are PR Partner

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Page 54: Why PR Partner

Contact us and get the detailed

presentation of our agency!

Bld. 10/2, A. Solzhenitsyna Street, Moscow,

109004, Russia

Meet us in person or via Skype and we tell what exactly we can do to

achieve your goals

We come prepared with cases and examples that suit your business

We develop solutions for your needs and make a detailed offer

[email protected]

www.prpartner.ru

+7 (495) 632-72-74

+7 (495) 912-37-18