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There are many reasons to include visual content in your press releases, but the biggest by far is that visual content gets shared more. A lot more.
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PRvisualwhy you
need
Visual content gets shared more
Visual content gets shared a lot more
Editors also know that
I begged, begged, PR professionals to send video and multiple photos with their news releases.“ Clay Morgan,
Former editor, The Daily News Journal
source 〉
Here are the numbers
Tweets with imagesget more clicks, favorites and retweets
+18%
+89%
+150%
source 〉
Facebook posts with imagesget more likes and comments
+53%
+104%
source 〉
Articles with imagesget viewed more
+94%
+150%
source 〉
Press releases with multimediaget viewed more
source 〉
+77%
+48%+
+ +
+20%
+14%
= Attachments, soundbites, charts, interactive,…
The more you can give journalists what they need to be successful, the more
coverage you’ll get for your clients
Learn all about visual press releases
The ULTIMATE
GUIDE to
VISUAL PRESS
RELEASES
read our blog post
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