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senft & partner PR
Reaching people who count
senft & partner PR is a leading PR agency for building and living.
Big enough to cope, small enough to care
• Based in Vienna, Austria
• 6 people
• Member of the Austrian Public Relations Association; awarded the National Austrian PR Quality seal.
• Very strong client retention levels; senior level client handling and deep sector understanding
T. +44 (0) 20 7052 8888 E. [email protected] www.nexuspr.com
Reaching people who count
Media and community
relations
• Developing communications concepts• Setting up community relations• Events and conferences• Press conferences, press releases, background talks• Montoring und communications controlling
Corporate Communications
• Strategic consultancy• Developing long-term corporate communications• Event-driven and topical public relations activities• Agenda setting• Image campaigns• Communication management accounting
Digital
• Developing and implementing web-based corporate presentations
• Ongoing servicing of corporate websites and social media platforms
• Servicing of web-based press platforms
Sector Expertise
BUILDING
LIVING
Case studies
Tasks • Communicate that bellaflora is not only Austria’s biggest
retailer for gardening, but more than that the leading company in terms of sustainability
Measures • Create strong media relations explaining that sustainability
is in the DNA of bellaflora, not only for marketing purposes• Unconventional events in the streets to gain more
attraction as the “flight of the humming bee” or the “First veggi-demonstration of Vienna”
• Engage very much in social media to reach out for a younger audience
Results• +16% turnover with plant protection (organic)• Coverage of 57,5 Mio in 4 months• + 23% more Facebook Fans in 4 months
+18% engagement• +12% club members (total 303.000)
Corporate Social Resonsibility: bellaflora
bellaflora is Austrias green Nr. 1
Tasks • BAU.GENIAL is an organisation focusing on timber
construction. In the opinion of experts it was stuck in a tiresome discussion of timber against solid structures. The task was to break out and reach out for building owners winning them as testimonials for the wonderful characteristics of timber.
Measures • Launch of an Architectural Prize for timber constructions in
industries, where timber is well accepted (expecting more submissions) – 2015 tourism industry, 2016 buildings for education,…
• Boosting of media coverage
Results• 24 submissions 2014• Media coverage: 29 mio readers 2014• Up to 16 promising leads concerning new buildings for
every member of the organisiation
Corporate Communication: BAU.GENIAL
Architectural Award for timber work
senft & partner PR
Susanne Senft, Managing DirectorT +41 (1) 219 85 42-23M +41 664 248 72 75 E [email protected]
