Why is Innovation So Important?

INDEE JapanTechnical Director / Co-founder

Shingo Tsuda

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Your business is probably in a lot more competition than ever.

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What used to be a ‘Blue Ocean’ doesn’t last forever.

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TIME

DIFFUSION

The Destiny of the S-curve

a car WAS anything that canmove automatically

GOOD QUALITYFUN TO DRIVENICE LOOKING

and CHEAP!

a car IS now

As your product becomes popularized, requirements do too.

++COMPETITORS++ REQUIREMENTS

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In a ‘Red Ocean’, all of your competitors are unique.

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But also they all end up in a price competition.

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COST REDUCTION

If cost reduction is your only tool,eventually, you will be hammering yourself.

Payroll

Materials/Manufacturing

Facilities/Equipment

Salary⇘Jobs⇘

Payroll

Materials/Manufacturing

Facilities/Equipment

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But look at what you’ve spared. Not just reduce, create!

SPARE

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business of the future

Restart. Recreate a whole new business.

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But if you start, you will face a lot of constraints.

？

？LACK OF

RESOURCES

NEW SKILLS REQUIRED

NON-ESTABLISHED MARKET

TOO MUCH POLITICS, TOO

LITTLE SUPPORT

CONSTRAINTS

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If you understand the difference in the nature of theknowledge required, many of your problems can be solved.

Growing/Mature

Premature

Running an existing business

Starting a non-existing

business

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　　　 SUN

　　　 Passion

　　　 WATER

　　　 Funding

　　 SOIL

　　 Market

　　　FERTILIZER

　　　Stimulants

Premature

Strong Sunrays

Strong passion to overcome the many difficulties of a new business

Strategic Watering

High risk Investment for market and technology development

Non Leveled Soil

A frontier market but few competitors and a large opportunity

Bold Fertilization

Partnerships and close physical distance with customers to quickly obtain new knowledge

Mature

Stable Sunlight

Steady passion and morale to enlighten the four corners of the business

Natural Watering

Low risk investment for continuity and scaling

Prepared Soil

A familiar market with firm platform but competitive

Moderate Supplements

Exchange knowledge within the organization for higher efficiency

Keep in mind the four elements SUN, WATER, SOIL, FERTILIZERAnd good luck!