EUROPE’s #1 UNLEASHING INNOVATION · At our summit you will learn from cross-industry leaders why having an Innovation Purpose is important, how Research and Development could be

UNLEASHING INNOVATION

JUNE13 - 14, 2019RODE HOEDAMSTERDAM

In collaboration with

15th

edition

EUROPE’s #1

UNLEASHING INNOVATION / JUNE 13 - 14

4Global Executive Events / Your Key to Knowledge

Introduction

Summit themes

Innovation creates a driving force for organisational growth; regardless of industry or company size. In order to have the competitive advantage over intensified competition, in light of customers’ increasing demands alongside a rapidly evolving technological landscape, mastering the art of managing the innovation process becomes more and more imperative.

With the evolution of markets, all businesses are subject to digital disruption in the “Age of Accelerations”. With technological development happening at an exponential rate, organisations urgently need to learn ways to make the most of the technologies at their disposal to assist in their innovation process.

In this, 15th Edition of our favoured Unleashing Innovation summit, we explore various aspects of corporate innovation. At our summit you will learn from cross-industry leaders why having an Innovation Purpose is important, how Research and Development could be the Key to your Innovation Success (as well as how to go about building such a strategy), and analyse ways to help you build and implement a Sustainable Corporate Innovation Culture within your organisation. Sharing with us their first-hand experiences, these C-Level expert presenters will help you understand the benefits of utilising open innovation strategies and give tips on how to ensure that your overall frame for innovation is defined and maintained throughout.

• Building and Implementing a Sustainable Corporate Innovation Culture• Democratizing Innovation: Making the Most of an Open Innovation Strategy by Incorporating

Crowdsourcing, Ideation, Co-Creation, Hackathons, and the like.• Fostering an Open Innovation Strategy within your Organization• R&D as the Key Element to Success when it comes to Innovation• What makes for a successful R&D strategy?• Innovating with Limited Resources – is it Possible?• Corporate Venturing: The Benefits of Innovating like a Venture Capitalist• The Need for Purpose in Innovation Strategies: Does having a Purpose for Innovation allow for

Greater Innovative Ideas, or does it Cause a Hinderance?• Innovation Governance: How to Align Goals, Allocate Resources and Assign Decision-Making

Authority for Innovation Internally as well as Externally. How to identify an Overall Frame for Innovation

• Innovation Technologies: How to Embrace and Incorporate these to Assist in Implementing More Sustainable Innovation Strategies, Ideas and Processes

• Innovation Accounting: How can Innovation be Measured?


www.unleash-innovation.com7

“Amazing agenda and very inspiring speakers!” ~ KLM

“Great pleasure to participate at this summit!” ~ Shell

“Great opportunity for peer-to-peer learning” ~ Booking.com

“One of the best events I’ve participated in!” ~ Unilever

“It’s a very good forum to learn, to discuss, to reflect.”

~ EU Commission

“ Excellent event, extremely well organized with inspiring speakers and insightful topics!” ~ Philips

“Very diverse insights

and topics”

~ Adidas

“some presenters gave me new ideas and brain- food I haven’t thought about.” ~ IKEA

“High quality of speakers and facilitators” ~ T-Mobile

“I’m very pleased with the orga-nization of this, from catering to communication, to content.” ~ Amsterdam School of International Business

“thought provoking and insightful” ~ TUI Group

“The engagement from the audience I really liked!” ~ Pfizer

What our clients say:



Speaker Line-Up:

Alejandra Leon Global Segment Architect - Brand and Communications

SHELLNetherlands

Maarten KorzInnovation Manager

RABOBANKNetherlands

Karen StantonDirector, Global Marketing & Branding

INTERNATIONAL FLAVORS & FRAGRANCES INC (IFF)

USA

Isabel VerniersProfessor Department

Marketing, Innovation & Organisation

GHENT UNIVERSITY

Belgium

Ralph RettlerFounder and Managing Director

BOLD GROUPGermany

Josemaria SiotaDirector of Research (EIC)

IESE BUSINESS SCHOOLSpain

Theo VeltmanRainmaker Innovation |

Program manager

GEMEENTE AMSTERDAM

Netherlands

Carola VerschoorCorporate Director Innovation &

Digital Services

ROYAL HASKONINGDHVNetherlands

Miha BobičVice President DEN

Business Development

DANFOSSSlovenia

Daniel RukareProfessor of Entrepreneurship &

Innovation

HULT BUSINESS SCHOOL

UK

Małgorzata BochenekInnovation Manager

IKEA RETAILPoland

Liliana CaimacanHead of Innovations & Professor of

Marketing

TATA GB & HULT BUSINESS SCHOOL

UK

Gert AskesCo-Founder & CEO

SPARQ360Netherlands

Richard KlompBusiness Development

Manager

POSTNL PARCELSNetherlands

Sebastian KaczynskiBusiness Director

INNOGY SE (LIVISI)Germany

Nina PavlovskaR&D Lead, Innovation,

Development and Training Manager

DANCE4LIFENetherlands

Michael StilgerCo-Founder

QMARKETSGermany

Judith BuitenhuisCommunication and Innovation

Specialist

DANCE4LIFENetherlands

Giovanni PrinettiSolution Marketing

Manager

ALLIED TELESISItaly

Jeanine HendriksInnovation & Business Developer

PENTAVATIONSNetherlands

Erna StaalsInnovation Lead

CAPGEMINI INVENTNetherlands

Richard SonnenblickCEO

ENRICH CONSULTINGUSA

Chairperson Day 2Chairperson Day 1


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REGISTRATION AND WELCOME COFFEE

INTRODUCTION & ICEBREAKERPlease download the summit app ‘Global Executive Events’ to create your profile; submit your questions for speakers and panellists throughout the event; provide feedback and rate each session; and connect with other speakers and delegates.

CHAIRPERSON OPENING REMARKSRichard Sonnenblick, CEO, Enrich Consulting

KEYNOTEOPEN INNOVATION: BUILDING, SCALING AND CONSOLIDATING YOUR CORPORATE VENTURING UNIT• Making your corporate and startups work together• Increasing your speed while reducing your cost• Spotting the hottest opportunities and trends• Best practices on tackling the most frequent challengesJosemaria Siota, Director of Research (EIC), IESE Business School

CASE STUDYAN INNOVATIVE CULTURE BY BRILLIANT FAILURES• A personal story of 13 years of innovation• Failing your way to success• Challenges and Lessons learntMaarten Korz, Innovation Manager, Rabobank

NETWORKING COFFEE BREAK

UNCONFERENCE SESSION During this interactive session, you will have the opportunity to explore some of your current challenges with your peers. Delve into the current issues you are facing and work together, share knowledge and conclude on a sound strategy moving forward. Learn new tools and techniques from fellow industry experts.

SPONSOR SESSIONPATTERNS OF DISRUPTION - PREDICT DISRUPTION TO GAIN PERSPECTIVE AND PROACTIVELY SHAPE THE FUTURE• Patterns of previous disruptions• You can’t do everything but you can know what may be

coming• Better decisions through a clearer picture of the future• Patterns can help with business model and product

innovationRalph Rettler, Founder and Managing Director, Bold Group

CASE STUDYINNOVATION: POINTLESS WITHOUT DEPLOYMENT • How to identify opportunities for growth• How to Align Goals & Allocate Resources for Innovation • How to ensure a brilliant implementation to be success-

ful and drive business growthLiliana Caimacan, Head of Innovations, Tata GB | Professor of Marketing, Hult International Business School

NETWORKING LUNCH BREAK

SPONSOR SESSIONINNOVATION ON A HUMAN SCALE• Social innovation• Why innovations fail• What is neededGert Askes, Co-Founder & CEO, SPARQ360

FIRESIDE CHATHOW VERTICAL INTEGRATION & DIGITALIZATION CAN CHANGE A BUSINESS MODELMiha Bobič, Vice President DEN Business Development, DanfossCarola Verschoor, Corporate Director Innovation & digital Services, Royal HaskoningDHV

SPONSOR SESSIONTHE ESSENTIAL ACTIVITIES OF PORTFOLIO MANAGEMENT• See how portfolio management differs from project

management and operational decision making • Understand the jobs-to-be done to effectively manage

your R&D portfolio• Connect these jobs to essential activities• Learn how the right tools can support these activities,

making your job not just easier, but essential to the success of your portfolio!

Richard Sonnenblick, CEO, Enrich Consulting

IGNITE SESSIONUNLEASHING INNOVATION AROUND SMART HOME AND CONNECTED LIVING• Corporate innovation: a look at how the theory of Dual

Transformation can assist in creating new business models/ products while leveraging key assets and capabilities

• A look at the business situation for Smart Home• Innovating with a platform strategy and an ecosystem

model for IoT-driven products• Making Smart Data from Big Data and utilizing this to

co-create customer centric solutionsSebastian Kaczynski, Business Director, innogy SE (Livisi)


CASE STUDYCAN YOU SMELL WHAT I SEE• Enhancing and elevating the value of brands in the new

competitive context• Fueling consumer engagement for multisensorial

experiences• Stories and case studies to challenge the norms of

branding and Innovation in an experiential worldKaren Stanton, Director, Global Marketing & Branding, IFF

UNCONFERENCE SESSIONDuring this interactive session, you will have the opportunity to explore some of your current challenges with your peers. Delve into the current issues you are facing and work together, share knowledge and conclude on a sound strategy moving forward. Learn new tools and techniques from fellow industry experts.

CLOSING REMARKS FROM THE CHAIRPERSONRichard Sonnenblick, CEO, Enrich Consulting

NETWORKING DRINKSEveryone is invited to continue the conversation over drinks and canapés in the Rode Hoed foyer

Agenda day one: Thursday



8:00

8:30

8:45

9:00

9:35

10:10

10:40

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11:55

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16:45

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WELCOME COFFEE INTRODUCTION FROM GLOBAL EXECUTIVE EVENTSTwo minutes will be provided to upload another challenge you are currently facing onto our event app. CHAIRPERSON OPENING REMARKSGert Askes, Co-Founder & CEO, SPARQ360

KEYNOTESTRATEGY AND INNOVATIONCombining insights from both technical and human perspectives, Theo will discuss his view of strategy in the fast moving world of the digital age in the context of the development of the Smart Society of Amsterdam.• Value of strategy• What is going to happen: some technology-drives• When is it going to happen? Are you too late?• What do you expect from strategy, which role to play?• Three pointers, often forgotten• What happened in Amsterdam?• Essence of any strategy in the digital age summarizedTheo Veltman, Rainmaker Innovation | Program Manager, Gemeente Amsterdam CASE STUDYORGANIZING FOR SUCCESS: DESIGNING INNOVATION INITIATIVES THAT INSPIRE AND DELIVER• The key role of participation intensity• The critical role of moderating feedback• Employee autonomy and control mechanisms: striking

the right balance to ensure alignment with corporate goals

• Competence Development: ever evolving in a lifelong learning context

• Having a customer orientation in innovation still doesn’t come naturally and what to do about it

Isabel Verniers, Professor Department Marketing, Innovation & Organisation, Ghent University NETWORKING COFFEE BREAK CASE STUDYDESIGN YOUR ENTERPRISE DIGITAL & MARKETING PLATFORMS FOR BUSINESS AGILITY & PERFORMANCE• Established companies are not designed by default to be

digital, they must transform to remain competitive• The first step in a digital transformation is creating a clear

vision of how the company will engage with customers to solve their problems

• To remain competitive, companies need a different approach where Marketing and Information Technology come together

Alejandra Leon, Global Segment Architect - Brand and Communications, Shell

SPONSOR SESSIONFREE UP INNOVATION RESOURCES WITH THE TOTAL AUTONOMOUS NETWORKING APPROACH• Simplify the management of the whole communication

infrastructure with automated configuration• Free up valuable resources from daily activities to core

business innovation processes• Ensure simple and reliable access to company resources

on wired or wireless devices• Protect users from the network and network from the

users with autonomous network safety• Optimize the use of public network resources to mini-

mize cost and maximize reliabilityGiovanni Prinetti, Solution Marketing Manager, Allied Telesis

CASE STUDYIT IS ALL ABOUT HUMANS: MAKING THE INNOVATION MODEL WORK FOR YOU• Culture & Values matter! Adapting IKEA’s Culture and

Values in a market-specific innovation approach• Case Study: key pillars making the Innovation Model work

• 7 myths about innovation: what we learnt from our failures and successes

Małgorzata Bochenek, Innovation Manager, IKEA Retail Poland

NETWORKING LUNCH BREAK

SPONSOR SESSIONSCALING INNOVATION ACROSS YOUR ORGANISATION - BEST PRACTICES THAT REALLY WORK• Rewards Vs Recognition: Different Strokes for Different

Folks• Field-proven Gamification Best-Practices: One Point at

a Time• Outsourcing Collaboration: Enterprise social integra-

tionsMichael Stilger, Co-Founder, Qmarkets

PANEL DISCUSSION FOSTERING CREATIVE CONFIDENCE TO CULTIVATE INNOVATION • Unpack creative confidence in the context of innovation

and the conditions for it• Using creativity to overcome challenges of limited

resources• What is needed internally to deliver game-changing

innovations externally?Moderated by: Nina Pavlovska, R&D Lead, Innovation, Development and Training Manager & Judith Buitenhuis, Communication and Innovation Specialist, Dance4Life Daniel Rukare, Professor of Entrepreneurship & Innovation, Hult Business SchoolMichael Stilger, Co-Founder, Qmarkets

SPONSOR SESSIONINDUSTRIALIZE INNOVATION: FROM INNOVATION TO BUSINESS VALUE• Continuous innovation by building growth capabilities,

to innovate at speed and scale• Innovate for business value and result, not for a solution• Design for defining and designing plus design for deliv-

ering and sustaining innovationErna Staals, Innovation Lead, Capgemini Invent


CASE STUDY RE-DESIGNING INNOVATION WITHIN LAST-MILE DELIVERY • Traditional Innovation: Creating innovation disruptions

through market trends• Innovation alternative: innovation for every layer within

the organization• Designing the way forwardRichard Klomp, Business Development Manager, PostNL Parcels

IGNITE SESSIONCELLCOTEC; INNOVATING THE START-UP WAY IN REGENERATIVE MEDICINE• Bringing scientific findings from idea through clinical

trials to market in a startup with relatively little money• The difference corporate support would have made in

scale-up phase• Considerations: how to allow this in your corporateJeanine Hendriks, Innovation & Business Developer, Pentavations

BRAIN SPA A roundup of the previous unconference sessions and a final Q&A and brainstorming session to generate new concrete solutions to take home with you.

CLOSING REMARKS FROM THE CHAIRPERSONGert Askes, Co-Founder & CEO, SPARQ360

FINISH

Agenda day two: Friday

Documents

EUROPE’s #1 UNLEASHING INNOVATION · At our summit you will learn from cross-industry leaders why having an Innovation Purpose is important, how Research and Development could be