What’s the Difference

Between Social Media and Content

Marketing?

A Resonance FTQ

(Frequently Tweeted Question)

“Great — I just got the hang of social media, and

now ‘content marketing’ is all the rage. What’s the

difference?” @resonancecont

If you’re posting content that speaks to your audience’s needs and interests on social media …

You’re already on board with content marketing.

Because social media is a vital part of content marketing

CONTENT MARKETING

Newsletters, etc.

Blogging Social Media

Content is the “what”   Social media is the “how” (one of them)  

•  Advice •  Industry news •  How-to instructions •  Tips •  Stories, etc.

•  Social media •  Blog posts •  E-newsletters •  Webinars •  White papers, etc.

Social Media

E-newsletters

E-books/White Papers

Blog, etc.

Content

“Content is fire. Social media is gasoline.”

- Jay Baer

To Sum Up …  •  Social media is a vital part of content marketing.

•  If your social media strategy has been focused on your audience’s needs and interests, you’re already on your way to mastering content marketing.

•  Content is the “what” and social media is one of the (several) “hows” for delivering it to your audience.

@resonancecont

Got a question for our next

FTQ?

Hit me up at @resonancecont