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From Jack Welch "Winning", Jim Collin and Jerry Porras' "Build To Last", and "Good To Great", Collins' again this time with Morten T. Hansen in Great by Choice and A.J. Lafley in Playing To Win. Some of the most iconic companies have a sound core strategy, they have a vision and they obviously know where they are going. At the end there's a quiz of different company slogans. See how much you know about corporate slogans.
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The difference between good and great organizations
by Jeph Maystruck
Strategy is a way to win and nothing less.
-A.J. Lafley, Playing To Win
Those who built the visionary companies wisely understood that it is better to understand who you are than where you are going – for where you are going will almost certainly change.
-Built to Last by Jim Collins & Jerry I. Porras
In 17 of the 18 pairs of companies in our research, we found the visionary company was guided more by a core ideology—core values and a sense of purpose beyond just making money—than the comparison company was.
-Good to Great by Jim Collins
A deeply held core ideology gives a company both a strong sense of identity and a thread of continuity that holds the organization together in the face of change.
-Jim Collins
In the end, building a strategy isn’t about achieving perfection; it’s about shortening your odds.
-A.J. Lafley, Playing To Win
The Stockdale Paradox
You must maintain unwavering faith that you can and will prevail in the end, regardless of the difficulties, and at the same time have the discipline to confront the most brutal facts of your current reality, whatever they might be.
-Jim Collins’ Good to Great
There are also several themes you’ll hear again and again:
The team with the best players wins, so find and retain the best players;
don’t over-brain things to the point of inaction; no matter what part of a business you’re in, share
learning relentlessly; have a positive attitude and spread it around; never let yourself be a victim; and for goodness’ sake—have fun.
-Winning by Jack & Suzy Welch
A good mission statement and a good set of values are so real they smack you in the face with their concreteness.
The mission announces exactly where you are going, and the values describe the behaviors that will get you there. Speaking of that, I prefer abandoning the term values altogether in favor of just behaviors.
-Winning by Jack & Suzy Welch
A strategy is a coordinated and integrated set of where-to-play, how-to-win, core capability, and management system choices that uniquely meet a consumer’s needs, thereby creating competitive advantage and superior value for a
business. Strategy is a way to win—and nothing less.
-A.J. Lafley, Playing To Win
In my experience, an effective mission statement basically answers one question:
How do we intend to win in this business?
-Winning by Jack & Suzy Welch
An effective mission statement does not answer: What were we good at in the good old days? Nor does it answer: How can we describe our business so that no particular unit or division or senior executive gets pissed off?
-Winning by Jack & Suzy Welch
At the end of the day, effective mission statements balance the possible and the impossible. They give people a clear sense of the direction to profitability and the inspiration to feel they are part of something big and important.
-Winning by Jack & Suzy Welch
What company
is it?
“Organize the world’s information and make it
universally accessible and useful.”
“Organize the world’s information and make it universally accessible and useful.”
“Invoke the imagination, provoke the senses and
evoke the emotions of the people around the world.”
“Invoke the imagination, provoke the senses and evoke the emotions of the people around the world.”
“To provide the best
customer service possible.”
“To provide the best customer service possible.”
"to reinvent protection and retirement for the consumer.”
“To be the number one athletic company in the world.”
“To be the number one athletic company in the world.”
"Every book ever printed, in any language, all available in less
than 60 seconds."
"Every book ever printed, in any language, all available in less than 60 seconds."
”The world’s premier food company, offering nutritious, superior tasting foods to people everywhere.”
”The world’s premier food company, offering nutritious, superior tasting foods to people everywhere.”
“To inspire and nurture the human spirit – one person,
one cup and one neighborhood at a time.”
“To inspire and nurture the human spirit – one person, one cup and one
neighborhood at a time.”
So, what’s your core ideology?
@jephmaystruck
http://strategylab.ca
Sources: Built to Last – Jim Collins & Jerry I. Porras
Good to Great – Jim Collins
Great by Choice – Jim Collins & Morten T. Hansen Winning – Jack and Suzy Welch
Playing to Win – A.J. Lafley
