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Paul O'Brien; Growth Hacker @seobrien | 512-944-0007 | [email protected] The Way We Work is Evolving Slide notes: http://seobrien.com

Coworking, Incubators, & Accelerators - What's the Difference?

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Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected]

The Way We Work is Evolving

Slide notes: http://seobrien.com

Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected]

Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected] * Via Remy Cagnol; Brief History of the * Via Remy Cagnol; Brief History of the

WorkspaceWorkspace

Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected]

Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected]

U.S. Demand is Hottest in Austin

* Via Anna Cashman; Deskmag, Nov * Via Anna Cashman; Deskmag, Nov 20122012

Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected]

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Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected]

71 percent reported a boost in creativity since joining a shared work space and 62 percent reported that their standard of work had improved. Also 64 percent were better able to complete tasks on time and 90 percent reported an increase in self-confidence because they now worked in a supportive community.

* Deskmag's 3rd annual global coworking survey; Nov. 2012

Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected]

Coworking Space vs. Office Space

Indexed demand for office space

Indexed demand for coworking

* Google Trends

Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected]

Capital Factory

Posh

Open Incubate

Conjunctured

Link Coworking

Longhorn Startup Camp

GoLab

Incubation Station

Opportunity Space

Soma VidaChicon Collective

Perch CoworkingSpace12

ATI

DreamIt Ventures

Techstars

HubAustin

Make+Shift

Center61

STAR Park

Emergent Technologies

Brainstorm Coworking

Workshop Hyde Park

IC2

Conjunctured

Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected]

Coworking is the startup Coworking is the startup garage of the futuregarage of the future

Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected]

Coworking is a style of work that involves Coworking is a style of work that involves a a shared working environment,shared working environment, often an often an office, and office, and independent activityindependent activity. Individuals . Individuals are usually not employed by the same are usually not employed by the same organization.organization.

Coworking enables a group of people whoCoworking enables a group of people who share valuesshare values, and who are , and who are interested in interested in the synergy that can happenthe synergy that can happen from working from working with like-minded, talented people, in the with like-minded, talented people, in the same space.same space.

Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected]

* Deskmag's 3rd annual global coworking survey; Nov. 2012

Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected]

What makes an Incubator different?

Principal mentor provided

Services developed and managed by

Resources networked, vetted, and perhaps funded

Space available, generally at low/no cost

Working or seed capital occasionally available

Accelerate the successful development of startup and fledgling companies by providing entrepreneurs with an

array of targeted resources and services.

Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected]

What makes an Incubator different?

1. Cost: Incubators usually free / Coworking space is not

2. Commitment: Incubators align with a schedule

3. Guidance: Incubators provide mentors and services

4. Equity: 5-15% generally goes to an Incubator

5. Networking: Formal vs. informal

6. Staff: Coworking is casual but individuals therein prof.

7. Philosophy: Incubators & industry / Coworking & culture

Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected]

Paul Bricault, cofounder of Amplify

An accelerator takes single-digit chunks of equity in externally developed ideas in return for small amounts of capital and mentorship. They’re generally truncated into a three to four month program at the end of which the start-ups 'graduate'

Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected]

What makes an Accelerator different?

Principal mentors provided

Program developed and executed by

Resources networked, vetted, and funded

Space available, generally at low/no cost

Capital invested

Accelerators have a stake in your success and focus your attention, and their resources, on the success of a

specific objective

Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected]

1. Cost: Accelerators invest

2. Commitment: Accelerators demand focus

3. Guidance: Structured program that delivers results

4. Equity: Generally less than that of an Incubator

5. Networking: Formal, programmed

6. Staff: Actively involved

7. Philosophy: Success from our respective investment

What makes an Accelerator different?

Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected]

“If you don’t live in the Silicon Valley, you might not know why so many successful firms like Facebook, Google, Twitter, and Apple start or relocate here. The compelling reason is because of the energy and the competition that exists when so many smart and innovative people work and interact in a relatively small geographic space... Obviously having so many great firms so close together also creates intense wars for talent but that one detrimental factor is more than overcome by the positive value of the competition felt with employees from other firms.

The same can be said for the increased creativity that firms find by locating in major arts and entertainment areas like New York City and Los Angeles. The same increase in innovation and idea-generating can occur using “corporate coworking” when your employees are co-located with strangers from startups and other corporations.”

- Dr John SullivanProf. Talent Management at San Francisco State

Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected]

The big question is: What do you need?Entrepreneurs require space, capital, talent, mentorship, & influence

Two questions that matter

Do we have enough of a product or service developed to start talking?

How distractible are we?

Paul O'Brien; Growth Hacker@seobrien | 512-944-0007 | [email protected]

Incubators Substantial equity-based rent but offer complementary/discounted services Work around other entrepreneurs, but not necessarily co-work Usually an industry focus (biotech or CPG, for instance) Capital, mentorship, and influence will vary greatly

Coworking spaces Cash-based rent; substantially cheaper than office space Work alongside other people and organizations Usually more peer-to-peer mentorship and greater access to talent Good co-working spaces tend to attract investors and mentors

Accelerators Seed-like investment for an appropriate equity stake Program-based and time-specific A system designed to deliver necessary elements and results Usually far more organization, but once graduated, that scales back

Evolve the way you work