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A brief overview of what the customers of Digital Marketing Agencies should expect, including staged website design, website development, user interface design.
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Digital Marketing Agency
Digital Marketing Agency
• If you believe the search engines, then people looking for a “digital marketing agency” want a website whereas an “online marketing agency” is more focused on SEO, PPC and other promotional activities. B2B marketing agencies are more about business and marketing
B2B MA
Online MADigital MA
WebsiteDesign
Tracking & Analytics
ConversionOptimisation
SEO, PPCWebsiteDesign & Build
WebsiteDesign
Video M
SocialMedia M’g
UserInterface
Design
Content M
SO, IF SEARCH ENGINES ARE RIGHT…
Digital Marketing Agency
• Digital Marketing Agencies design and build websites• And often will do internet promotion services, if required by
their customer
Website Development
• Developing Websites in stages– Helps the Project Sponsor to state clearly what he wants– Helps the Designer to formalise the Requirement– Helps the Designer create design options (in peace)– Allows the Developer to select the right technology to satisfy the
Requirement and Design Brief– Means that the website is launched to the world in working order– Reduces risk– Allows the project to be stopped if it’s going bad, before more money
is wasted
Website Development
Website Development Stages
Information Gathering Project Planning Design
Listening to and learning about the customer and his needs
Purpose Goals Audience Content Competition Planning Brief
Defining site requirements, timescales and business case Pages Page Structure Purpose of each page Estimates Site Map
Translating Requirements into a Specification User Interface Design Branding / look and feel Extra functions Website Spec’f’n
Development Testing & Go Live Maintenance
Implementing specification in chosen platform Choice of Website platform Security Building on a development domain Development website
Test delivered website against requirements and transfer to live domain Functional testing Mobile testing Legal checks Standards compliance Live Website
Keeping the website working well and securely Backups Software updates Performance optimisation Comment Spam
Potential Gaps
• Website Designers (or Digital MAs) build websites• Someone else will need to make the join between your
business strategy, your marketing strategy and your website requirements
• Often DMAs prefer not to do website maintenance
