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What kind of media institution might distribute your media product and why?
Samantha King
Media Institutions
What is a media institution?
Media Institution: any of the organisations responsible for the production, marketing, distribution or regulation of media texts.
Bauer Media As elements of my final product display,I am aiming to emulate existing music products, especially Kerrang!
Bauer Media
The publisher of ‘Kerrang!’ is Bauer, who also publish Q and Mojo, this shows that they have a target demographic as these music magazine are generated around the Rock genre. However, Bauer also publish magazines that target an entirely different market altogether, showing that perhaps the Music Market is just a niche of their range of existing media’s:
• MATURE MARKET
• PARENTING MARKET
• HEALTH MARKET
• CAR MARKET
• SPORT MARKET
Bauer Media
Here are some tables displaying Bauer Media's Latest NRS Data
April - September 2011
Y = Yearly data (Oct 10 - Sep 11) T = Two year data (Oct 09 - Sep 11)
Average Issue Readership (AIR) Adults (000s)
WOMEN'S WEEKLY
Closer 1,568
Grazia 440
Heat 1,410
More Y 418
April – September 2011
Y = Yearly data (Oct 10 – Sep 11) T = Two year data (Oct 09 – Sep 11)
Average Issue Readership (AIR) Adults (000s)
MEN’S MARKET
Empire 820
FHM 900
Zoo Y 364
Bauer Media
Here is a table displaying Bauer Media's Latest NRS Data in regards to the Music Market
April – September 2011
Y –Yearly data (Oct 10 – Sep 11) T = Two year data (Oct 09 – Sep 11)
Average Issue Readership (AIR) Adults (000s)
MUSIC MARKET
Kerrang! Y 356
Mojo Y 248
Q 427
Bauer Media
Which publisher is best for me? Big Vs Small
A reason why I’d want a major publisher to distribute my product is because, for example, Bauer Media connect and engage with 19 million consumers every week with the most influential brands in the UK.
Bauer Media is a large publishing company and owns more than eighty influential media brands spanning a wide range of interests, including heat, GRAZIA, Closer, MCN, FHM, Parkers, MATCH, Magic 105.4, Kiss 100, Kerrang and Q.
I appreciate the value of their in-depth understanding of these audiences, as it is reflected through out their media brands. For example, Kerrang! has a website, a radio station and a TV channel. Kerrang! also has its own tour – Kerrang! Relentless Tour 2011. This not only attracts an audience but it also maintains the audience’s interest. The websites and radio shows not only generate more revenue but also extends the content of the magazine which appeals to the standard audience giving them a reliable and continuously supportive market because of the reputation of this media brand. Bauer Media reaches over nineteen million UK adults across multiple media channels.
Niche or Mass market
Which publisher is best for me?
Bauer Media is known for having more market leading brands across a wider breadth of markets than any other media owner. A mass market would be best for me, allowing me to have a greater budget to use to my advantage, for example, I’d be able to display my product on the middle shelf, as I would be entitled to cover the extra cost needed to display my product at consumers eye level, this would increase the likelihood of purchase.
Bauer Media already publish Kerrang! Mojo and Q in terms of the music market. Despite the fact the company already publishes similar magazines to my product, i.e. Kerrang! I would still be interested in them publishing my product, as of the experience and reputation the company holds.
