Website Marketing and Design Seminar in Mountain Home

9 Tips to Keep Website Visitors ENGAGED

Tuesday, September 18th1- 4:00 pmBaxter County Library in Mountain Home

Your website should be your STRONGEST marketing tool…NOT your biggest liability!

Here are just a FEW Tips to get more visitor engagement and more referrals to your business.

Tips to Keep visitors

ON SITE!

Website Design and Marketing Tips

Can visitors FIND the Information they need

at your site in 3 clicks or less?

TIP 1 – 3 CLICK RULE

The average visitor will give you 30 seconds to GRAB their attention or they are History!

Visitors are in a HURRY!

Catch their attention FAST

or they may end up at

Your Competitor's SITE!

TIP 2 30 Seconds

80.3% viewing by visitors occurs above the fold.. Make sure important stuff is at the top!

TIP 3 Minimize Scrolling

90% of visitors would rather

Watch a video than read 5

Paragraphs of TEXT!

Make it EASY to

Engage them!

TIP 4 Video 0r Text?

89.6%80.4%

66.2%

46.4%

23.7%16.6%

9.4%

0%10%20%30%40%50%60%70%80%90%

100%

> 10 seconds > 20 seconds

> 30 seconds

> 1 minute >2 minutes >3 minutes 5 minutes or more

Completion Rate

TIP 5 Video Less is MOREBut…Keep Your Intro Video SHORT!

Include your Telephone Number and MAKE IT EASY TO FIND!

TIP 6 PHONE NUMBERS!

Avoid SELF-STARTING Videos or

Music…Allow visitor to CLICK to

Watch or hear!

You never know who else

May be Listening!

TIP 7 No Self-Starting Video or Music

The Back Space is your Number 1 enemy! Use your Analytics to learn how many visitors land on your Home Page and NEVER go any further!

TIP 8 Reduce the BOUNCE

Visitors to your website are coming from more than their PC or laptop. They arrive on their smart phones and tablets…Are you Optimized for them?

TIP 9 OPTIMIZE FOR MOBILE

Learn how to get more out of your existing website, or

Get the facts about good web design before you start

Join the ASU Small Business and Technology Development Center

Tuesday, September 18th at the Baxter County Library and Start SMART!

Website Design and Marketing

Strategies, techniques & Best Practices for effective business websites in today’s Online world,

Key fundamentals for websites to effectively engage visitors,

Basic terminology and tips to working with a web designer,

How to include social media into your website marketing

Optimizing your website for Mobile visitors!

Much Much More!

Join us Tuesday September 18th

and Learn:

SPEAKER: Steven Trotter with Pleth LLC

WHERE: Baxter County Library 300 Library Hill Road in Mountain Home, AR

WHEN: 1-4:00 pm Tuesday, September 18th

COST: $35 per person ($25 Mountain Home & Norfork Lake Chamber Members, $20 ASU-MH faculty, staff & students)

REGISTER: ASU SBTDC (870) 972-3517 or email asusbtdc@astate.edu.

Website Design in Batesville

Steven Trotter was an “Excellent communicator, very

knowledgeable…worth a trip from Mountain Home!” John R. Personnel staffing firm

“Very competent, an actual designer and expert…need a full day! Loved

Steven’s sharing real-life case studies and applications…Good & Bad” Susie C. non-profit

“He knows a lot about websites! How to optimize and analyze for results…Best part was learning about Google Search and Google

Analytics as well as how to approach design (Smart)” Cindy G. Medical Support

What Other Small Business Owners Have Said about Our Website Design and Marketing

Workshop!

Thanks to our Co-Sponsors