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Découvrez l'impact de la technonologie et du web social sur les usages et l'attitude des internautes, devenus mobinautes. Apprenez comment développer une présence ubiquitaire et
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SOCIAL MEDIA & SOCIAL WEB5 ways the Internet changed Customer relationships for brands and companies
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A Global Change
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Just a Phase ?
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On Earth Social Media Users
7 billion 1,11 billion
Mobile accounts
6,5 billion
Connected
2,3 billion
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+1,11 billion
+1 billion
+1 billion (?)
+555 millions
+225 millions
+70 millions
2004
2005
2006
2011
2003
2010
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Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
What’s AtAwAd ?
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
We all act SoLoMo
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Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
What Are The Consequences ?
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
The Roads
to Take
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DIGITAL INFLUENCE
1
2
3
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EXAMPLE
3rd most visited website
+4 billion views… per day
100 hours of video posted… per minute
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Visibility ?
Users ?
Attractiveness ?
EXAMPLE
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The secret : Digital Ubiquity
+
+
+
EXAMPLE
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= x1
= x10
EXAMPLE
+
++
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The Content
Strategy
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Install an Uniterrupted Flowof both informations & interactions
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Create and Share Valuesby the digital prints you leave online
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Take Good Care of the Systemto do better and to last
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5 Tips to Handle
Social Changes
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E-Mail for everyoneoutdated
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Brand controledFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
guided
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Delay to interact is betterreduced
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Customer relationsindividualized
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Customer relationsindividualizedpublicly
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Distance is the safest wayto protect ourselvesProximity
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3 Trends to Use
Right Now
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ThereAreNo BordersAnymore
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Web-to-Store & ROPO EffectFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Global «Nonline» ExperienceFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Fred Colantonio+32 486 99 58 [email protected]
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Photo pro : Stéphane LaruelleCrédit images : www.sxc.hu
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