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Confidential
Véhicules
Connectés
Confidential
Overview
• Définition
• Marché
– Chiffres
– Drivers
• Exemples
• Challenges
2
Confidential
Au cœur de plusieurs écosystèmes
3
SMART CITIES
SMART MOBILITY
IOT
ConnectedCars
Confidential
Connectivité on-board
4
+
Embedded = on board system developed and integrated by the car maker (sim card integrated)
Tethered = system using the smartphone of the user for the connectivity only
Integrated = display of the smartphone screen on the car screen (Mirror link, Carplay, Open Automotive Alliance)
Confidential
Forte croissance du marché en volume & valeur
6
* * *
• France 2 M im. /an 15 M Europe• 30% systèmes navigation dont 50 % connectés (durée limitée) ~ 600 k nouveaux
systèmes connectés /an
X 3 - 5 X 5 - 8
Confidential
Une offre de service connectivité en hausse
7
Major drivers for connectivity
Embedded Telematics service – Navigation / traffic worldwide• 270M units will be connected by 2020 vs. 42M units in 2014 –
boosted by regulation • Every new car to be connected in multiple ways by 2025
Infotainment: info media base + entertainment Remote diagnostic and vehicle maintenance and warning -
OTA / software / map update eCall (emergency) mandatory in all new cars by 2018 in
Europe Safety and security
Insurance pay as you drive Anti theft, tracking
Electrical vehicle Autonomous vehicle > 2025
Confidential
Connectivité dans le véhicule sur les différents bus de communication
8
Confidential
Connectivité : services actuels
9
Car maker Platform Business Model Connectivity App Price
Embedded 4G or tethering (+)
BlueTooth5 ND
Embedded 4G or tethering (+)
BlueTooth5 . €2,420
Embedded 4G (+) BlueTooth 30 ND
Embedded 4G (+) BlueTooth 30 About €1,000 + €140/y
Citroën MyWayAs option, smart embedded system with smartphone
connectivity. Imposed operator
Embedded with 3G key (+)
Bluetooth17 €379 + €139/y
As option, smart embedded system with smartphone
connectivity. Free choice of the operatorEmbedded 3G 6 As standard + €20/mo
Smartphone needed. Available features according smartphone
model and appCable 4 As standard + €??/mo
Blue&MeSmartphone needed. Available features according smartphone
model and appBluetooth 0
Sync with
MyFord Touch
As option, smart embedded system with smartphone
connectivity. Free choice of the operatorEmbedded 3G 8 from €800
Sync via
AppLink
Smartphone needed. Available features according smartphone
model and appCable About 70 As standard according to model
Sync via
AppLink
Smartphone needed. Available features according smartphone
model and appCable About 70 As standard according to model
MyLink w/
OnStar
Smartphone needed. Available features according smartphone
model and appCable 4
From around $17 to $70 per
month
Embedded 3G About 15 As standard according to model
Embedded 3G
Hyundai Blue
Link
As option, smart embedded system with smartphone
connectivity. Imposed operatorEmbedded 3G 4 from €79 to €279/mo
Only navigation system. 7' screen / /
BMW
Multi Media
Interface
Fiat
Uconnect
Access
Ford
Hyundai
Honda HondaLink
BMW
Connected
As option, smart embedded system with smartphone
connectivity. Free choice of the operator
As option, smart embedded system with smartphone
connectivity. Free choice of the operator
As option, smart embedded system with smartphone
connectivity. Free choice of the operator
Unavailable
Confidential
Connectivité : services actuels
10
Car maker Platform Business Model Connectivity App Price
Uvo (1st Gen) Cable 4 Free
Uvo (Next
Gen)Cable 4 Free
Uvo (Next
Gen)Cable 4 Free
MyLink w/
OnStar
As option, smart embedded system with smartphone
connectivity. Imposed operatorEmbedded 3G About 6
From around $17 to $70 per
month
Intellilink (aka
MyLink)
Smartphone needed. Available features according smartphone
model and appCable 4
As standard according to model
+ €99/mo
Touch &
Connect
Smartphone needed. Available features according smartphone
model and appCable No more manufactured
Peugeot
Connect Apps
As option, smart embedded system with smartphone
connectivity. Imposed operatorEmbedded 3G (+) Bluetooth 10 €379 + €109/year
Cable 5
Cable 5
R-LinkAs option, smart embedded system with smartphone
connectivity. Imposed operatorEmbedded Edge 50 590 + 60 € / yr
Cable 5
Cable 5
Embedded 4G (+) BlueTooth
Embedded 4G (+) BlueTooth
Cable via Pioneer
Cable via Pioneer
Embedded 4G (+) BlueTooth
Embedded 4G (+) BlueTooth
Volvo
Nissan
Volkswagen
Sensus
Connected
Touch
Car net app
Porsche
Communicatio
n Management
(PCM)
Porsche
Kia
Entune
Smartphone needed. Available features according smartphone
model and app
A lot of money signifying
nothing
Smartphone needed. Available features according smartphone
model and app
Available in special 'Connect'
edtion (not as option).
About 20
ConnectAs option, smart embedded system with smartphone
connectivity. Free choice of the operator0
0
As option, smart embedded system with smartphone
connectivity. Free choice of the operator
Smartphone needed. Available features according smartphone
model and app
Smartphone needed. Available features according smartphone
model and app
Confidential
Connectivité depuis le smartphone
11
Audi Companion app : Sync from I phone Remote, Parking, Stop over POI, heating, cooling Mercedes / tesla : parking app
Confidential
Connectivité interne : infotainment
12
Confidential
Connectivité : maj apps
13
Confidential
Connectivité : OTA maj logiciel
14
Confidential
Connectivité : véhicule électrique
15
« Always connected » pour les données ou l’énergie
Confidential
Connectivité: de «Domotique à Audomotique »
16
Le robot domestique à 4 roues / comment gérer son domicile depuis sa voiture
Confidential
Connectivité : véhicule autonome
17
Connecté pour- l’ interaction avec les autres véhicules et ou l’infrastructure- la mise à jour logiciel ou carto
Confidential
Connectivité : smartphone Car Play et Android
18
• Produit d’appel – modèles entrée de gamme
• > 10 constructeurs offrent l’interface
• Pas de différenciation IHM entre produit 2ème monte et 1 ère monte
Confidential
Challenges
• Techniques
– Cycle de conception/vie des véhicules (> 10 ans)/ contenus / OS < 1an)
– Cout d’intégration et de connectivité (embedded)
– Quantités de données générées à traiter et/ou à transmettre – 1 Go/s
• Réseaux de Communication
– Capacité des réseaux 3/4/5G (musique / film / data / carto .. download)
– Pics d’usage (trafic) / couverture réseau
• Normalisation et standardisation
– Systèmes propriétaires/systèmes ouverts (>10 ans pour normaliser l’ eCall !)
– ITS et V2X - V2I, V2V
• Confidentialité et sécurité (cyber)
– Droit d’usage / utilisation – driver ownership
– Hacking (1,4 M rappel Jeep Cherokee)
– Responsabilité en cas d’accident – différence régulation
• Modèle économique
– Acceptation par client final, taux de ré-abonnement19
