NikeBy: Taylor Hanson

History of the Founders

• Phil Knight & Phil Bowerman• Track Coach & Track Athlete• Oregon

Before Nike Was Nike• Blue Ribbon Sports• Onitsuka Tiger Shoes• Asics

Early Start• Small Distributing Outfit in Knight’s Car• The “Swoosh”• Shoes were made in Waffle Iron• Nike Slogan - 1988

History of the Company

• Track Shoes• Oregon

Target Audience• High School Track Athletes at First• Young Kids to Adults

Challenges Faced

• Sweatshops• Unfair Wages• Working Conditions

Products• Sports Equipment• Shoes• Clothing

Best Selling Shoes

• Nike Air Force 1’s• Nike Air Max• Nike Free Runs

Conclusion• Success• Endorses Most Successful Athletes• Biggest Clothing and Sports Equipment

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