Consequence Decision MakingNovember 19, 2014

CEO Dilemma

• Don’t bring me problems, bring me solutions• What happens?– Solutions that are not desirable– Solutions with only positives

• Forces CEO to look for negatives/alternatives• Distraction from what CEO’s do best• Constantly involved in problem solving

A Different Approach

• Identify the issue:– Sales?– Staffing?– Marketing Program?– Operations?

A Different ApproachSales Issue

• Decision to be made:– Become more proactive in terms of revenue

growth

• Desired outcome:– Generate sustained increase in sales of 20% per

year– Maintain 15% Margins, pre-tax

A Different ApproachPossible Solutions

• Identify as many solutions as possible:1. Solution: ?2. Solution:?3. Solution:?4. Solution:?

A Different ApproachPros

• Solution 1:– Pros– Cons