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How do you fit in the new ad market?

WB7_walrath_michael

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Page 1: WB7_walrath_michael

How do you fit in the new ad market?

Page 2: WB7_walrath_michael
Page 3: WB7_walrath_michael

1995-1998

MSNAOL

Y!

MSNAOL

Y!

MTV

MarketWatch

Prodigy

WeatherChannel

Page 4: WB7_walrath_michael

2007

MSNAOL

Y!

MTV

MarketWatch

Blog

Blog

Blog

Blog

Social

Social

Social

Social

Social

Mobile

Blog

Video

Video

Video

Video

Video

2002-2004

Facebook

MySpace

WeatherChannel

Page 5: WB7_walrath_michael
Page 6: WB7_walrath_michael
Page 7: WB7_walrath_michael
Page 8: WB7_walrath_michael

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