Designer accessories branded with other companies’ colors and logos

Many different styles on the shelf

PRE-HOUSESTYLE

A diverse style conveyed the personalityof each phone and put the spotlight on individual features, but it didn’t createa unified look.

Before After

Migrating packaging to a unified look and feel

Applying the House Style across all touchpoints

HOUSE STYLE All packaging touchpoints were brought into alignment, making a dramatic impact on the Verizon brand.

Sketches: Innovation in Prepaid

Variations: Prepaid package structures

NEWSTRUCTURES

Examining the evolutionary possibilities of the clamshell, we found ways to offer consumers a unique experience upon opening a Prepaid package.

Extending the Campaign

The Green Campaign

SUSTAINABILITY How green can we be? Looking beyond the box, we sought out ways to impact sustainability across all brand touchpoints, including in-store displays.

Before After

Current packaging materials

Sketches: Exploring accessories

Detailed Analysis: Previous packaging materials

ACCESSORIES Recyclable, yet premium. Establishing a balance between being green and looking first-class, we brought all of the accessory packaging into brand alignment.

Recommendation: Replace existing package with a window box.Benefit: Reduces size and eliminates wasted space of current pack.More efficient for shipping and storage. Reduces the use of plastics. Drawback: None

Recommendation: Add additional 2 or 3 size clamshells.Benefit: Allows the pack to better fit the item enclosed with less wasted space.Reduction in size would allow for more product per palette and make smalleritems more visible within each of the package.Drawback: Increases the number of forms that will need to be produced and stocked.

Recommendation: Replace existing Solid Bleached Sulphite (SBS) board with oneof the new products available that utilize post consumer content (ArctiKoat® 40%made from 40% recycled paperboard, Printkote® 30% post consumer content).

Benefit: These papers are an environmentally friendly alternate to SBS and are fullyrecyclable and compostable. Non recycled content is obtained from renewable andsustainable sources.

Drawback: May not be available to all manufacturers. May be higher price. Actualcost will need to be evaluated.

Recommendation: Replace plastics and cardboard packing materialswith molded fiber packaging made from 100% recycled paper.Benefit: Environmentally friendly and completely biodegradable, compostable and recyclable. Reduces the cost of the packagingoverall. Custom molded to content providing better protection.Drawback: None

Recommendation: Replace information onbacker card with simplified folded paper insertprinted in one color on uncoated recycled paper.Benefit: Environmentally friendly. Reduction inoverall paper and printing cost.Drawback: Visually less appealing.

Recommendation: Simplify and remove redundant collateral.Benefit: Reduction in overall paper and printing cost.Drawback: None

Recommendation: Replace information on backer card with simplified folded paper insert printed in one color on uncoated recycled paper.

Benefit: Environmentally friendly. Reduces overall paper and printing cost.

Drawback: Visually less appealing.

Recommendation: Replace existing package with a window box.

Benefit: Reduces size and eliminates wasted space of current pack. More efficient for shipping and storage. Reduces the use of plastics.

Drawback: None.

Recommendation: Replace plastics and cardboard packing materials with molded fiber packaging made from 100% recycled paper.

Benefit: Environmentally friendly and completely biodegradable, compostable and recyclable. Reduces the cost of the packaging overall. Custom molded to content providing better protection.

Drawback: None

Analysis of current packaging

Sketches: Focusing on form, security and assembly

STRENGTHENINGPREPAID

In a meticulous study, we discovered how to deter theft and reduce plastic while making it easier to load and unload a device.

Recommendation: Replace existing inks and finishes with vegetable based inks and (VOC) volatile organic compoundfree varnishes.Benefit: Environmentally safe and reduction in petroleum based solvents and compounds.Drawback: Higher price. Actual cost will need to be evaluated.

Recommendation: Eliminate clamshell packing completelyand replace it with in store shipper cards as is currently donein Walmart and Best Buy. Package device with a paperboardcarton preferably made from recycled materials.Benefit: Reduction in plastics content. New package would be100% recyclable and/or compostable. Drawback: Reduction in post purchase visual impact.

Recommendation: Replace the existing clamshell with paperboard-based Natralock security packaging.Benefit: Reduces plastic content by 50% to 60%. Reducedwarehousing, transportation and shipping costs when comparedto petroleum-based packaging. Replaces (PVC) polyvinyl chloridewith (RPET) recycled polyethylene terephthalate improving postconsumer content. Can be made from recycled paperboard.The package is easier for consumers to open than current package.Seals 40% to 60% faster than traditional clamshell packaging,reducing manufacturing costDrawback: Requires different technology and machinery than is presently being used.

Recommendation: Replace existing Solid Bleached Sulphite (SBS) board with one of the new products available that utilize post consumer content ( ArctiKoat® 40% made from 40% recycled paperboard, Printkote® 30% post consumer content).Benefit: These papers are an environmentally friendly alternate to SBSand are fully recyclable and compostable. Non-recycled content isobtained from renewable and sustainable sources.Drawback: May not be available to all manufacturers.May be higher price. Actual cost will need to be evaluated.

Excerpts from the Report

Verizon Trend Report

FORECASTINGTRENDS

What else is out there? Keeping abreast of the latest developments, we mined other industries to find new possibilities for device packaging.

Variations for innovative packaging

Refined boxes with phone stands

INNOVATIVECONSTRUCTION

Putting it all together: drawing on our research and on original ideas, we were ready when it came timeto find impressive structures to house unique devices.

Premium packaging

PREMIUMPACKAGING

From handmade boxes to simple constructions made elegant through texture and finishes,we also create gorgeous packages tailored to premium devices.

Color variations

Sketches

SECONDARY COLOR PALETTE REISED

New Packaging

Explorations: Varied signal concept evolves to a more unified look across postpay, in-box collateral and accessories.

NEW HOUSE STYLE

We’re making the new house style sing across all touchpoints by adapting the new look to the unique needs of each packaging and collateral element.