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Building an employee volunteer program at General Motors, from the ground up, for the largest automotive manufacturing company in the world seemed like a daunting task for Sabin Blake of General Motors. Serving as a board member for a large, failing high school while working a 60+ hour a week job seemed almost impossible. Sabin will examine how two employee groups have brought individual talent, resources, and skill-based volunteering to help reinforce Greater Detroit- one classroom at a time. Being one of the first corporate foundations to launch a major initiative in the US solely focused child hunger, ConAgra Foods and the ConAgra Foods Foundation have invested millions philanthropically to raise awareness, drive engagement and put solutions within reach. With over 20 years of commitment grounded in their partnership with Feeding America- ConAgra is recognized as their Leadership Partner in the Fight to End Child Hunger. As they have continued to grow and expand their commitment to the cause, in2012 ConAgra leveraged their passionate employee base and formalized their employee engagement in service to their signature cause. Jamie Wagner of ConAgra Foods will discuss how they work with Feeding America to coordinate employees all across the country with member food banks and how they partnered with Walmart to create a map to show food insecurity stats and corresponding volunteer opportunities in the areas their employees live and work.
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Pool your REsources:
Building Cross Sector Collaborations for High
Impact SABIN D. BLAKE / HANNAH HOSKINS
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MAJOR GM BRANDS
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VEHICLE SALES
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EMPLOYEES
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MARKET POSITION
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SB14May03
DRIVING A BETTER
TOMORROW Strategy focused on investments and
activities that make our global communities
safer, smarter and healthier.
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GM / GM FOUNDATION
Education
Environment
Health
Community
BRAZIL
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CHINA
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LESOTHO
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ONE WORLD FUTBOL (ONEWORLDFUTBOL.COM)
PERSONAL RESPONSIBILITY
"We talk a lot these days about doing the right thing. It has to be more than talk."
-Mark Reuss, GM Vice President Global Product Development
DETROIT
DOWN & OUT
SCHOOL
SYSTEM
STATISTICS
76% of incoming kindergarteners have no knowledge of books or how to read
53% of incoming kindergarteners cannot write their name
66% of kids who will end up in jail or on welfare because they cannot read by the 3rd grade
86,000 homeless in Michigan, 50% are families, 1 in 3 are children
¶ Detroit with 35,000 homeless
80% of teen mothers end up on welfare
17% of students will carry a weapon in the next 30 days
500 students will drop out of high school this year
High School Graduation rates as low as 30%
“We have a Big Hairy Audacious Goal
(BHAG) - to be a driving force in making
Greater Detroit a top 5 place to live and
work by the year 2030. We will know
that we have accomplished our goal
when the children born this year are the
most college and career-ready class in
the nation when they graduate - 18
years from now.” – United Way
In 2010, the General Motors Foundation
made an unprecedented donation of $27.1
million, spread over a five-year period, to
activate a second network of schools;
Detroit Central, East Detroit, Henry Ford,
Hamtramck, Harper Woods, River Rouge and
Madison High School.
GM NETWORK OF EXCELLENCE Mentors / Tutors
Job Shadow Day
Resume and Career Workshops
Report Card Review
2014 RESULTS
¶ The Detroit Public School rate is 64.55%. The state
rate is 76.96%.
¶ The first network of schools achieved 78%
graduation rates on average, just off the 80%
goals.
¶ The GM schools are on pace to achieve 80% when
their first class graduates in 2015, having grown
from 65% to 76% over the last three years.
GM STUDENT CORPS
• Provide Internships to 110 Students
• Local Community Service Projects
• GM Retirees / U of D
Chevrolet Cadets Leadership Program
GM Network of Excellence
Champion Council
Program Objective
The primary purpose of the project is to
help young high school students in a
challenging environment prepare for the
future (college, work, etc.) by building
skills in key areas (leadership,
communication, etc.)
19 Students Completed the Program
¶ Seniors (11), Juniors (3), Sophomores (5)
CHEVY CADETS
EVENTS/ACTIVITIES
Job Shadow Day Dress for Success Session
Art Exhibit and Jazz Concert Etiquette Class
Ballroom Dance Lessons Debate Team Projects
Mocktail Party at GM GM Hamtramck Plant Tour
TEAMGM CARES…
• EVP started in 2011
• Cross Functional Team
• Legal, HR,
Communications,
Security, Marketing and
Policy
• Define goals and
purpose
• Flexibility
• Continued Challenges
• Other Social Media tools
Pool your REsources: Building Cross Sector
Collaborations for High Impact
Jamie Wagner
Estimated $16 billion in net sales 36,000 Employees
These are examples of Private Brand packaging and should be customized to your customer presentation
Who is ConAgra Foods?
YOU! the person who loves our food.
Employees, investors, suppliers, business partners, our communities,
Air. Water. Natural resources.
Citizenship
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Making the food people love requires dedication to improving not only what we make, but how we make it.
Transformation. Begin Again.
Faced with… struggling economy… new business
acquisition… employees taking on more… where
does volunteerism fit in?
#VMCS14
At ConAgra Foods, we like to REimagine a
world without child hunger.
million children are
food insecure in the
United States
They live in every
county across the
country
16
LA + Chicago + NYC
The issue – Child Hunger nearly
Charitable Giving Platform We are committed to build a community of people who
are passionate about ending Child Hunger!
Nourish Our
Community Grants
Nourish Today,
Flourish Tomorrow
ConAgra Foods Foundation
Make Your Mark!
Employee Programs
Matching Gifts
Dollars for Doers
Workplace Giving
Direct Service
Advocacy Capacity Building
Week of Service
Community Impact
Grants
National Strategic
Partnerships Cause Marketing
Nourish Our Commitment
Corporate Support
In-Kind Donations
Brand Promotions
Board Service 6
Signature Cause: Child Hunger
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Feeding America Partnership
• Network of 200 Food Banks across the country
• Partnership initiated in 1993, started by funding Kids Cafes
• Today, we are Feeding America’s Leadership Partner in the fight to end child hunger
• Funded programs and research including Map the Meal Gap
• Align our locations with local food banks
#VMCS14
#VMCS14
Connecting the dots for better impact Non-Profit Partner
Retail Partner
ConAgraCares.com
• Search for volunteer opportunities by zip code
• Post team volunteer projects
• Track volunteer hours
• Measure impact toward company goal
Engaging Employees
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• Duration of Service Event • Day of service • Week of service • Weeks (2) of service • Month of service
• Centralized location of resources
• Agency contacts • ConAgra Cares admins
• Satellite locations
• HR contacts at manufacturing facilities
What worked / What didn’t
In 2014 we did this with part time staff!
#VMCS14
What else we learned about employee engagement…
Yes, we gave them a tool…
–
Non-profit engagement = greater employee
engagement & satisfaction
Level of satisfaction correlates with size and
immediacy of impact
Creating a movement (video)
Skills Based Volunteerism
#VMCS14
9/25/2014
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SNAP Benefits
School Breakfast
Summer Meals Gardens, Farmers’ Markets CSAs
Raise Awareness
SBV/ Pro Bono
Raise Money
Emergency and Intermittent Food Assistance
Food Drives
Advocacy
Source: NYCCAH Beyond The Food Drive Toolkit
What’s Next? Deeper Engagement
www.hungervolunteer.org
• Create a public call to action!
• Setting a
goal… 500,000 hours by 2018
Wider Engagement…reaching others
ConAgra Foods brand and cause:
Integrating our brand and fighting child
hunger
Thank You!
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