Virtual assistants: Why learn nurture marketing

Simple Marketing Projects You

Can Do For Every Client

Nurture Marketing –A new service niche for

Virtual Assistants

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Judy Schramm, CEOProResource LLC

Copyright 2011 ProResource LLC

What is Nurture Marketing?

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Nurture marketing involves

Reaching out to people on a regular basis,

Feeding them the information they need about your business,

Building a stronger relationship with them.


Why Does Nurture Work?

Repetition breaks through the clutter.

People learn more easily when you chunk information.

Fits today’s short attention spans.

Repetition provides credibility.

Repetition makes your client look successful.

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The magic comes from…

REPETITION

More touches =

More mindshare

How Can You Nurture?

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Email - Constant Contact, Mail Chimp, AWeber

Direct mail - postcards, letters, SendOutCards

Social media - LinkedIn, Facebook, Twitter


Nurture marketing gives you a new way to use skills you already have!

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Why Offer Nurture Marketing?


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Recurring Work

Bill an extra 5-20 hours per client per month

Needs to be done every month

Fits around other projects

No tight deadlines

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Work you can count on month in, month out


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Every business needs a nurture program

Easy for Clients to Say “Yes”

Universal appeal

Not expensive

Provides a lot of value

Many ways to use nurture programs


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Makes it easy for a client to start working with you

Good Door-Opener

Excellent way to start working with a client

Lots of opportunities to sell add-on services and related projects


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Powerful Impact on Your Client’s Business


10-20%

increase

in revenue

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1. Reach out regularly to people who refer business to your client, so your client gets more referrals.

2. Stay in touch with people who have inquired about your client’s products and services but are not yet ready to buy. You can automate following up with them (so your client doesn’t have to) and help get them ready to buy.

3. Reward customers, make them feel good about your client’s business and encourage them to buy more.

4. Introduce people to your client’s business. Help them meet editors, bloggers, potential partners and more.

What Problems Can You Solve?

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Get referrals withoutactually having to ask for them

Nurture People Who Refer

Keep them up-to-date

Share successes

Show that others refer

Become more talkable


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Automate follow-up

Close a higher percentage of

leads

Nurture Leads

Maintain mindshare

Educate about value

Overcome objections

Build comfort level


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Keep customers feeling good about your client’s business

Nurture Customers

Reward customers for their loyalty

Keep retention rates high

Sell them additional products and services

Increase referrals


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Introduce your client’s business to people who haven’t heard of

them yet

Nurture VIPs

Introduce people to your client’s company

Launch new products and services

Meet influential people


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Read 10 more ways to use nurture marketing in this FREE report – get a copy by signing up for our email newsletter at www.proresource.com/newsletter


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How to Sell Nurture Projects

“I can set up a system to help you get more referrals, and stay in touch with other people who are important to you, such as prospects and customers.

“I can do it with email, social media or regular mail. It will take 5-20 hours a month, depending on how often you want to send out messages and how we send them out.

“I can also help you expand your list and keep it up-to-date.”


Templates for postcards or mailers

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Navy Version

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Email Template & Copy

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I Can Help You Stay in Touch with Prospects

I can help you stay in touch with prospects, sending them information about your products and services each month, and getting them ready to buy.

I’m a virtual assistant and one of the services I offer is nurture marketing.

I can also use nurture marketing to help you get more referrals.


We also have

telephone scripts

you can use!

Packaging Your Nurture Services

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Bronze – 5 hours/month

Silver – 10 hours/ month

Gold – 20 hours/month

Packaged Services

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Next Steps

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Get nurture marketing tipsFree!

www.proresource.com/newsletterwww.facebook.com/proresource

Master Nurture Marketing• Attend up to 6 Nurture Marketing Workshops

•Bring clients free (or get them to pay)• 1-on-1 support for 6 months

www.proresource.com/nurture-marketing-certification


About Nurture Marketing Certification

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About Nurture Marketing Certification

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Questions?

Judy SchrammProResource LLC+1 [email protected]: judy.schrammTwitter: @proresource

http://www.facebook.com/ProResource

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