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Light Bulb Ad, JSC Social wifi marketing New trend of mobile marketing

[Vietnam Mobile Day 2014] The new mobile marketing channel: Social Wifi Marketing - Đỗ Việt Tuấn - Phó Giám Đốc - Light Bulb Ad

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Page 1: [Vietnam Mobile Day 2014] The new mobile marketing channel: Social Wifi Marketing - Đỗ Việt Tuấn - Phó Giám Đốc - Light Bulb Ad

Light Bulb Ad, JSCSocial wifi marketingNew trend of mobile

marketing

Page 2: [Vietnam Mobile Day 2014] The new mobile marketing channel: Social Wifi Marketing - Đỗ Việt Tuấn - Phó Giám Đốc - Light Bulb Ad

Content1. Social Wifi

2. SoLoMo

3. Our system

Page 3: [Vietnam Mobile Day 2014] The new mobile marketing channel: Social Wifi Marketing - Đỗ Việt Tuấn - Phó Giám Đốc - Light Bulb Ad

Social Wifi

People accessinto Wifi Signal

Login and shareabout brands message from his/her owned Social Network Acc.

Redirect intobrand’s m.site

Special offer,promotions, ...

Page 4: [Vietnam Mobile Day 2014] The new mobile marketing channel: Social Wifi Marketing - Đỗ Việt Tuấn - Phó Giám Đốc - Light Bulb Ad

Who Use Social Wifi?

Social Wifi is the perfect solution for any business looking to offer a secure Internet service to its customers in a user-friendly manner, while collecting valuable marketing data for future promotional retargeting campaigns.

Types of businesses using Social WiFi:

Restaurants Conferences Health Care Movie Theatres

Hospitality Schools Media Outlets Casinos

Hotels Airports Municipalities Beach Clubs

Public Areas Retail Stores Banks Museums

+

Page 5: [Vietnam Mobile Day 2014] The new mobile marketing channel: Social Wifi Marketing - Đỗ Việt Tuấn - Phó Giám Đốc - Light Bulb Ad

presents

Three step interaction with end users

Page 6: [Vietnam Mobile Day 2014] The new mobile marketing channel: Social Wifi Marketing - Đỗ Việt Tuấn - Phó Giám Đốc - Light Bulb Ad

SoLoMo Interaction – Step 1

Connect to WiFi see Splash Ad or Landing Page

Shared Screen AD Full Screen Ad Rich Media Ad

Page 7: [Vietnam Mobile Day 2014] The new mobile marketing channel: Social Wifi Marketing - Đỗ Việt Tuấn - Phó Giám Đốc - Light Bulb Ad

SoLoMo Interaction – Step 2

Interaction with Brand message, people are willing to spend 30s for this step. Brand can make a quizz or game page instead.

Page 8: [Vietnam Mobile Day 2014] The new mobile marketing channel: Social Wifi Marketing - Đỗ Việt Tuấn - Phó Giám Đốc - Light Bulb Ad

SoLoMo Interaction – Step 3

Sharing brand message on Facebook Timeline, Like your Fanpage.

Page 9: [Vietnam Mobile Day 2014] The new mobile marketing channel: Social Wifi Marketing - Đỗ Việt Tuấn - Phó Giám Đốc - Light Bulb Ad

Social Network Viral

Brand message, which can move the community, will be delivered virally as an EARNED media.

Page 10: [Vietnam Mobile Day 2014] The new mobile marketing channel: Social Wifi Marketing - Đỗ Việt Tuấn - Phó Giám Đốc - Light Bulb Ad

User Database

Page 11: [Vietnam Mobile Day 2014] The new mobile marketing channel: Social Wifi Marketing - Đỗ Việt Tuấn - Phó Giám Đốc - Light Bulb Ad

Powerful System

Real-time tracking system. We provide account for advertisers to track the result of campaign.See the performance, analyse, and change the campaign real time, change location of Ad Combine 6 advertising methods to generate the desired results with the transparent systems.

Page 12: [Vietnam Mobile Day 2014] The new mobile marketing channel: Social Wifi Marketing - Đỗ Việt Tuấn - Phó Giám Đốc - Light Bulb Ad

Role of Social Wifi inDigital Marketing

Page 13: [Vietnam Mobile Day 2014] The new mobile marketing channel: Social Wifi Marketing - Đỗ Việt Tuấn - Phó Giám Đốc - Light Bulb Ad

THANK YOU!

Light Bulb Ad, JSCAddress: 860/60X/57 Xo Viet Nghe Tinh St, Ward 25 , Binh Thanh District., HCMC, VietnamPhone: (08) 35117772 - 35117584 |Fax: (08) 35117586Mobile: +84 994 603 675www.lightbulbad.com