The Digital Sports Media PlatformThe Digital Sports Media Platform

The Virtual Fan Network is a digital sports platform connecting Athletes, Fans, Brands, and Publishers in a rich, compelling and engaging experience.

The Virtual Fan Network is a digital sports platform connecting Athletes, Fans, Brands, and Publishers in a rich, compelling and engaging experience.

Who’s in the VFN?

Athletes Fans Brands Publishers

Stars Rising Stars Suddenly Famous Amateur Olympiad College High School Kids

Casual Social Fanatic Hometown Focused Status Focused Fantasy Leaguer Blogger Journalist Other Athletes

International Brands National Brands Regional Brands Local Businesses Affiliates Publishers

High-traffic Sports Sites Media Sites Wikipedia(s) Bloggers Team Sites Athlete’s Sites Venues Fan Forums Ecommerce

VFN is the EcosystemVFN is the Ecosystem

Athletes create a direct and profitable engagement with their Fans and amplify their digital brand

Fans engage directly with their favorite athletes

Brands connect with customers in a new way through affiliation with the athlete

Publishers gain engaging content, new users and increased revenue

Virtual Fan Card FeaturesVirtual Fan Card FeaturesFunctionsUp-to-date statisticsAccess to social chatterFind and watch videosBuy merchandise

ContentProvided by & approved by athleteRSS feeds and content partnerships with major media publishersIntegrated with Facebook and Twitter

FunctionsUp-to-date statisticsAccess to social chatterFind and watch videosBuy merchandise

ContentProvided by & approved by athleteRSS feeds and content partnerships with major media publishersIntegrated with Facebook and Twitter

User AcquisitionHighly interactive and effective ad unit for user acquisitionUser engagement is 60%+Click through rate is 5%

MonetizationIntegrated display ads Publisher advertising rev splitChannel revenueMerchandise salesTicket salesMusic salesVFN Zone marketplace

User AcquisitionHighly interactive and effective ad unit for user acquisitionUser engagement is 60%+Click through rate is 5%

MonetizationIntegrated display ads Publisher advertising rev splitChannel revenueMerchandise salesTicket salesMusic salesVFN Zone marketplace

Virtual Fan Card CapabilitiesVirtual Fan Card Capabilities

Home Screen Social Feeds Biography & Stats News and Game Updates Athlete Videos Favorite Songs Merchandise & Tickets Mobile Features Unique and Exclusive Content Customer Acquisition

Value for the Athlete Value for the Athlete

500 Athletes and growing What’s in it for them?

Connect with Fans in a unique and meaningful way

Athlete becomes a publisher and takes control of their online brand

Expand Reach Direct monetization from their

valuable online equity Unlock the online and mobile

digital spend for the athlete Analytics to track and understand

their online popularity

Value for the FanValue for the Fan

A fun and interactive way to engage with favorite athletes

Create a digital ”shoe box” across multiple platforms through VFN.

Ability to collect, trade and share VFN Cards through the VFN Zone.

Participate in fantasy leagues, games and contests.

Access to unique content, endorsed products, merchandise and events.

ShoppingSocial

Rich Content

Available on Multiple Devices

Value for the BrandValue for the Brand

Brands Partner with Athletes for Tighter Engagement with Customers Access to athletes without need for

expensive and risky sponsorships Advertisers can choose

international, national, regional or local athletes for a variety of CPM campaigns

Populate Cards with rich media tools and content owned by brand/advertiser

Easily integrate brand into the user experience

Engage athletes’ fans via social feeds

Results = Dramatically higher customer engagement and CTRs

Value for PublishersValue for Publishers

Publishers Gain Highly Engaging Monetizable Content

The VFN Card is an interactive web and mobile advertising asset.

Enabling more valuable integrated brand campaigns driving higher CPM’s.

Can be integrated into topical and relevant content.

Can be international, national, regional or local.

Can be updated in real time. Effective user acquisition tool.

What Have We Done So Far?What Have We Done So Far?

Strategic content and distribution relationships

500+ major athletes with more in process

Advanced discussions with players associations of major sports

Successful national campaigns with major brands

Opportunities for PublishersOpportunities for Publishers

1. Ad Network Partner – VFN places media buys with you

2. Premium Re-seller – VFN empowers the publisher to include Fan Cards as part of their media mix

3. Channel Partner – Fan Cards served in unsold (under-sold) publisher inventory

4. Content distribution – increase the reach of your content by working with VFN as a content provider

Premium Ad Network

1 2 3

4

5

1 Persistent Logo – Call to Action, tag line, etc.

2 Sweepstakes – Custom built

3 Product/Brand Info – Custom creative with links to product page(s)

4 Video Contest – Supports YouTube videos or playlists

5 Twitter Stream – Curated per brands @’s and #’s

Advertisers connect with users within the Athlete’s network

Reseller Opportunity

Product Enhancement – Include your own content within the Fan Card to broaden your reach with engaged sports fans

1 Revenue Opportunity – Incorporate Fan Cards into your premium media packages = high CPM rates

2

3 Engagement – Increase user interaction time with these deep content units (Fan Cards)

Creating Sticky, Engaging Content

Increasing Inventory Value

Driving Higher Advertiser ROI

Channel Network - Display

50px

320px

300px

250px300px

600px

160px

Display Ad Facebook Ad

300x250 bolt-on to Virtual Fan Card

600px

320x50 ad within mobile web app160x600 ad within player’s VFC app on their Facebook Page.

1 2 3 Mobile Ad

Appendix – Case StudiesAppendix – Case Studies

Case StudyPop ChipsCase StudyPop Chips

Objective: Bridge Online and Offline through a digital campaign blended with retail activation and a culminating charitable payoff. ~15 Athletes in 15 Markets in North America

Results: 20% Engagement Rates +14% CTR 18% National Sales Lift!

“You guys are disruptive! We’re seeing the sales increases already!”

-Michael Parisi, Dir. Of Marketing, Popchips

Case StudyBleacher ReportCase StudyBleacher Report

Objective : Activate Tim Lincecum on a (1) month long campaign through his Virtual Fan Card to drive high brand engagement and get fans to sign up for a Bleacher Report - SF Giants Team Newsletter.

Results: 9% Engagement Rates 31 Seconds avg. Time 1,287 Email Entries 68% Conversion Rates

Case StudySporting News – Matt CainPerfect Game

Case StudySporting News – Matt CainPerfect Game

Sporting News asked VFN to build Matt Cain Fan Card to capitalize on perfect game to be run along side articles featuring that story

57% Engagement Rates 31 Seconds avg. Time 1MM + fans in 48 hours 68% Conversion Rates Published Within Hours of Game

Performance – Digital MediaPerformance – Digital Media

Performance vs. Industry Standard:

23x higher engagement rate

5.5x longer on average time spent

18x higher click through rate

Reach over 40MM+ unique viewers/month

CompetitionCompetitionLet’s advertisers research, license, and activate celebrity endorsements

Celebrity matching program for brands

Personal media management platform for celebrities

Social engagement platform for athletes and fans to interact

Content management platform for youth and adult sports teams and players to stay better connected to team events

Bluefields.com

Many new emerging social media management platforms and tools.

None are creating integrated rich-media assets around the athlete.

None enable direct brand integration with the athlete across multiple platforms.

None provide direct monetization to the athlete.

None provide amplification through syndication