Vijay Shekhar SharmaOne97 Communications

New Mobile Content Story Great Advertising Opportunity 3G Play

High End User◦ Premium Quality : VOD/MOD◦ P2P : Device based & Network Based◦ UGC : Interface with web based + mobile

generated

Long Tail User◦ Hybrid / subsidized by ads◦ Bundling with monthly plan◦ Small units for consumption

Mobile Generated Content ◦ Tags, Search, Channel ◦ Professional distribution of amateur artist content

Social Networking◦ Native support on device◦ Yr best network is already on yr phone◦ More methods to communicate: scrap◦ Telco’s social network

Definitive Story◦ Half of the world population on telephone, Not yet

utilized as advertising network!

Value Chain Proposition

High throughput pushed to device : single access point

Video, Video & more VideoCreate-Store-Search-Share-Sell-Play-Push

New 3G apps and 3G versions of current apps

Per User Revenue – that’s any thing but Average!

© One97 Communications, New Delhi. 2007