Using Social Media To MakeYour Customers

Love You

Using Social Media To MakeYour Customers

Love You

By Logan Lenz

About Me

• Founder / President– Endagon Enterprises

• Innovations• Entertainment• Music Licensing

– Music, Marketing and Web 2.0

• 25 Years Old• Socially active for business since 2003

Companies

What is Social Media?

• A suite of online tools and applications that encourage quicker and easier sharing of opinions, insights and experiences.

Is This You?

Finding the Essentials• Rule #1: Don’t overwhelm yourself• Research your demographic

– Where are they hanging out online?

• The 3-to-1 ratio– Pick the top 3 sites and master them

• Hire out and add more sites once you start to see success

The Top 101.2. 3.4.5.6.7.8.9.10.

• Launched in 2006

• Created for real-time on-the-go interaction

• 140 character “status updates”

– Microblogging

• 20,000,000 users

• Has become the “cool” SM platform

• Account is free• Brand your

company with a custom Twitter “handle”

• Customize profile page

How Do I Get Started?

What Not To Do• Keep your profile public

• Never aggressively sell

• Don’t send auto DMs

• Don’t worry about the amount of followers

• Don’t ONLY talk about yourself

• Don’t tweet about EVERYTHING you do

How To Do It Right

Listening and Engaging• People are talking about

products, services, and industries all the time

• Use search.twitter.com to track keywords– Interact with potential

customers directly– Answer questions related

to your business• Be friendly and personal

– Don’t spam them with your company

– Trust and loyalty

Ichiban Orlando Sushi• Became first

restaurant to accept orders via Twitter– @ replies and

DMs• Hosted “tweetups”• Held contests

– “Create Your Own Sushi Roll”

• Launched in 2004• Network for college

students• Quickly took advantage

of dying social networks• Evolved with the times• More than 400 million

active users• 1.5 million local

businesses

More Than a Network For Kids

• Viral opportunities– Friend requests– Photo tagging– Event Invites– Applications– Status tagging– Keyword search

Ikea

• Ikea Store in Sweden

• Personal Profile for Owner

• Posted Showrooms

– First person to tag the pictures got the showroom

• Founded in February 2005• Hundreds of millions of

views per day• Hundreds of thousands of

uploads per day• 20 hours of video

uploaded every minute• Has created more

cewebrities than any other site

The Power of the Viral Video

Gary Vaynerchuk

• Grew his father’s wine business to $50 million per year

• Half of sales coming from online

• Harnessed video and social media

• Now has a best-selling book and multi-million dollar book deal

How To Go Viral

• No secret sauce to a lot of views

• Make as many videos as possible

• Embed the videos on all of your social sites

• Don’t just use YouTube (Viddler, Vimeo, etc.)

• Aggregate videos through TubeMogul

• Founded in 2004

• Owned by Yahoo

• Over 2 billion photos hosted

• Complements SM campaigns

• No real “tactics” for the site for business

• Launched May 2003• The New resume• Ask for

Endorsements– Be borderline annoying

• Create a company account for employees to interact with– http://www.linkedin.com/

companies/linkedin

• Launched 2003

• 202 million blogs

• Wordpress.com vs. .org

• Completely customizable

• All of my sites are powered by WP

• Launched 1999

• Same founders as Twitter

• Owned by Google

• Blogger = Blogspot

• Customization restricted

Blogging

• No matter which platform you choose, you NEED to be blogging

• Find a niche within your industry and write about it…. A LOT

• Link to blog from your site• Blog posts create the potential for more traffic• Guest post on others’ blogs• Read other blogs

– Leave comments

• Launched in late 2004

• Content submission• Social voting• The best content is

the most read• Submit every blog

post to Digg• Digg other articles

• Launched November 2001

• Content discovery engine

• Submit all blogs/sites

• Tag strategically• Actively stumble

others

• Launched October 2005

• Create your own social network

• Connect with other networks through one user profile

Building Your Own Community

• Can use as your own website

• Fan/customer memberships

• User-generated content

• Optimal on-site interaction

• Launched 2003

• Social bookmarking

• Submit your own site

• Submit other sites

• Meet fans

Industry-Specific• Every industry has their own social

networks, forums, and communities online

• Become the master of the community

• Reach out to competition and/or potential partners

• Great list of networks:– http://traffikd.com/social-media-websites/

Transparency• Social Media is about honesty

• Always personalize your content

• Customers would rather talk to you instead of a contact form

• Relationships lead to sales

• Long-term relationships lead to customer loyalty

Bonus Tool: Ping.FM

• Social media aggregation platform

• Updates all of your SM sites at once

• HUGE time saver

Putting It All Together

• Before all else, LISTEN!

• Join in on the online conversations

• Master a few SM sites before getting overwhelmed with more

• Create LOTS and LOTS of quality content

• Create contests and unique ways for your customers to get involved with your brand

Contact Me

• Blog: http://www.loganlenz.com• Twitter: @loganlenz• Facebook: http://www.facebook.com/loganlenz

• Email: logan.lenz@endagon.com• Phone: 877.ENDAGON (363-2466)• Company sites:

– http://www.endagon.com – http://www.endagoninnovations.com

Thank You

QUESTIONS?