user-centred design for web2.0 & beyond

~technological~

Clean it up!

creative th

inking

~social~

“I participate, therefore I am”

Tim Noonanblind guy getting into Web2.0

user as designer

“copywriting is interface design”

Getting Real http://gettingreal.37signals.com/ch09_Copywriting_is_Interface_Design.php

user centred design

“understand & consider the person who'll experience

your design while you design”

Christina Wodtke

traditionally

RIGID

not creative

ancient

management attitudes created

“it’ll take too long”

potential client

“it’s too expensive”

potential client

“Those of you who think you know it all are annoying to those

of us that do.”

unknown

new APPROACHES

“insanity is doing the same thing over and over again and

expecting different results”

Benjamin Franklin

colla

bora

te

see beyond

talk about it

don’t protect your turf

think.

“Fix time & budget, flex scope”

Getting Real http://gettingreal.37signals.com/ch02_Fix_Time_and_Budget_Flex_Scope.php

iterate

justify

set expectations

broader RESEARCH

social networks?

faster..

free?

crowds..

me!me!

me!

who will use it?

where?

who else knows them?

experts

what is the problem?

how do I get an answer?

ask the right questions

hold the mayo!

Getting Real http://gettingreal.37signals.com/ch05_Hold_the_Mayo.php

search

conversations

readsurveyother sites

data

focus groups

ask ?s

observe

test

BALANCE

validity

confidence

reliability

sample

insight

causality

method

do

something

!

read!

copy!

ask the question!

real-life focus group?

DESIGN

map your mind

hierarchical | flexible | exportable

information architecture | reporting innovation

lo-res wireframe

info sites

hi-res wireframe

STOP!do enough & no more

customer service = usability

~ iterate ~