Upload
palmd
View
418
Download
0
Embed Size (px)
Citation preview
Disaster: Potentials and Pitfalls of Web 2.0 Use in Public Emergencies
Peter A. Lipson, MDWilliam Beaumont Hospital, Royal Oak, MI
Clinical Assistant Professor of Medicine, WSU, OUWBSOM
Medical and Science Blogger
Web 2.0: WTF?
Web 2.0 usually includes rapid forms of electronic communication such as:
Blogs
Social Networking sites (such as facebook)
Wikis
Web communities have their own languages and cultures
Allowing web communities to control the language
Key to Web 2.0 is rapid sharing of information
Medicine on the Web: Impact
According to Pew, over 60% of people obtain and act on medical information found online. http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
Regarding the quality of that informaion...
Medicine on the Web: Quality
There is no official arbiter of medical information online
Commercial sites often masquerade as information
Alternative medicine sites are very popular and helped spread misinformation during the H1N1 pandemic
Opportunities
Medicine 2.0 has many participants, opportunities for contact
Information can be spread rapidly
Information can spread via multiple independent media (cell phone, internet, etc)
Is there an online “ethic” of social responsibility?
Pitfalls
Any attempt to harness the social media for “good” may be hijacked
Misinformation can be spread easily (Iran)
Unethical users can co-opt disaster networks for commercial or other purposes
Preparedness 2.0: Audience
Lay public: readers of medical blogs are interested in reading about disasters, and may be interested in learning about their roles.
Ongoing conversation may mitigate apathy
Transparency regarding allocation of scarce medical resources
Preparedness 2.0: Audience
Concerned Professionals read medical blogs and are interested in learning about disaster and their possible roles as allies
Preparedness 2.0
Agencies and officials can monitor online resources and liase with potential allies
Staff policies to avoid free-lancing
Response 2.0: Duck and Cover!
We can do better than tornado sirens
Extensive reach, but targeted info; links to more information for those most affected
Response 2.0:Notification
USGS maintains earthquake notification site
Via xkcd.com:
Response 2.0: Getting out the message
Rapid, flexible, and available information
Redundancy: text, twitter via internet or phone
Response 2.0: Accuracy
Internet notoriously full of crap
Possible solution to create link to centralized data gathering and dissemination from official agency
Example: Create blog post that says, “Up to date info on current disaster available at...”
Recovery 2.0
Haiti Rewired: Clearinghouse of blogposts, twitter-type updates, and contacts between people
My own blog network today is featuring the spill and discussion boards are discussing gathering experts.
Mitigation 2.0
Preparation of unconventional 2.0 networks?
Creation of robust networks
Asking for input as to risks, prevention strategies
“crowd-sourcing” prevention
brainstorming
Starting points: who's going to help?
Identify reliable blogs, and reliable facebook and twitter personae with whom to communicate
Identify goals: (your input please!)
Link to a common info site?
Dissemination of specific information?
An experiment
Single blog post and twitter update (“tweet”)
Within 12 hours
83 retweets
550 visits to blog post
165 visits from feedburner (prob. Twitter)
93 from facebook
Rest from other sources
In Sum
Opportunity to use interconnected, realtime networks to disseminate information
Hashtags and hashtag integrity
Twitter id's
DHS updates about 2x/wk...why bother following?
Updates have brief half-life
Need to avoid hijacking by other agendas
Creation of formal network? With “disaster response” badge?
Ongoing conversation online
My online contact info
Twitter @palmd
Science-Based Medicine
White Coat Underground
Forbes Science Business Blog