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The City With no Police!
What 2.0??“Web 2.0 is a set of economic,
social, and technology trends that collectively form the basis of the next generation of the Internet…
A more mature, distinctive medium characterized by user participation,
openness, and network effects.”
O’Reilly Radar – Web 2.0 Principles and Best Practices
The Machine is Us/ing Us
video @ youtube
TV vs. Web
TV , radio, etc…• Viewer• Passive
• Wants to know about the stars
Web• User• Passive /
interactive / active• Wants to become
the next star
Identity
Value Chain Experiences
Services
Products
Raw Materials
Marketing vs. Search Marketing
I hate advertisements!
I love advertisements!!!
???
Advertisements are great If they are…
Shown in the right time &
to the
right people
Agriculture Age (farmers)
Industrial Age (factory workers)
Information Age (knowledge workers)
Conceptual AgeConceptual Age (creators and empathizers)
Source: Dan Pink, A Whole New Mind
via: tompeters.com
““Human cHuman creativitreativity y is the is the ultimateultimate
economic economic resource.”resource.” —Richard Florida,
The Rise of the Creative Class
via: tompeters.com
Web2.0 KeywordsBlogs Blogs Blogs
• a new blog started every half a second!
• Google loves blogs
RSS / XML
Subscribe
RSS readers
Web2.0 KeywordsUser-generated contentBlogs Blogs Blogsvideosaudiosebooksmany-to-manyPeer to peer (P2P)
Social Networking
Myspace (250,000 new users per day Q1/2006)FacebookHi5
Web2.0 KeywordsSocial BookmarkingTags favorites user-generated classification
del.icio.us
Social BookmarkingBrowser-based
• One computer only• Can’t deal with large data• Category-based• Doesn’t utilize community
Web-based• Anywhere … anytime• Thrives on large data• Tag-based• Lives on community
Web2.0 KeywordsMass Collaboration / Participationwikiscommentsfavorites
Gold Corp•Reached a stage of no significant growth•Offered $575,000 for best ideas on finding gold•Input from “outsiders”; computer engineers, mathematicians, chemists etc.•110 targets identified (half of them not known)•80% of them produced significant amounts $100 Million
$9 Billion!
Congratulations!
Web 2.0 CEOsBy: Michael Arrington
video @ youtube
Web 2.0 Core Patterns
The Long Tail
“The world is moved not only by the mighty shoves of the heroes, but also by the aggregate of the tiny pushes of each honest worker.” Helen Keller
Data Data DataData vs. Information
In computer science theory there is a clear distinction between data and information, where data is a measurement that can be disorganized and when the data becomes organized it becomes information.
Data is the next “Intel Inside”
Harnessing Collective Intelligence
source: zdnet.com
Perpetual Beta
β
Thank you