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Grow your Business by 20% per year using SOMAmetrics' Best Practices to realize your full revenue potential.
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Unleashing Untapped Revenue Potential
Growing 20% or more sustainably year after year
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What is Untapped Revenue Potential
• Difference between the revenues that a company is capable of generating, were it to take full advantage of the opportunities available (PR), and revenues it is actually generating now (AR)– Untapped Revenue Potential (URP) = PR - AR
• Exists in every company
• Inversely proportional to a company’s rate of growth—i.e. the slower the growth, the higher the URP left on the table
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Why does URP exist?
• Lack of awareness that there are undeveloped sources of revenue
• Too little resources to fully develop revenue potential
• “Hidden” products and services that the company gives away that it could charge for
• Lack of a systematic marketing program to drive demand for the many add-ons it offers but never really sells
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How can you identify URP?
• SOMAmetrics Four Quadrants of High Growth™ is a powerful framework that enables you to systematically identify potential sources of revenue and unleash your URP
Four Quadrants of High Growth
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Current
New
Products
New Market Entry
Inno
vatio
n
Customers Non-Customers
Customization
Market Penetration
Account Penetration
1Increase usage
3Increase Customers
2Increase dependency
4New Business
Market Base
Automation
Click on each circle to see more details
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Seven Steps to Unleash URP
1. Conduct a Corporate GAP Audit™ to identify potential revenue sources
2. Prioritize by revenue potential
3. Determine investment level required
4. Define goals and metrics for measuring returns against investment
5. Define the project plan and execution team for the first URP source
6. Execute and measure results
7. Continue with next URP on your priority list
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Need Help?
• It takes dedicated resources to search for and identify URP, which
many companies don’t have as they run day to day business
• SOMAmetrics helps companies to identify and take full advantage
of URP so that they can consistently grow 20% or more each year
• SOMAmetrics has developed proven methods and best practices
through working with over 100 companies in a variety of sizes,
maturity, complexity, and belonging to a broad category of industry
segments
• SOMAmetrics provides the necessary implementation expertise,
project management skills, and experienced resources to help you
unleash your Full Revenue Potential
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Contact Us
Eskinder Assefa Alicia Assefa
CEO COO
[email protected] [email protected]
510.206.9264 510.206.9263
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