Huynh Kim Tuoc

How your business will be better in a connected world

AGENDA

1 Why Social Media

2 How to approach FacebookI Page – Best practicesII MediaIII Technology

AGENDA

1 Why Social Media

Wisdom of friends

60% of jobs are found through friends

U.S. Department of Labor

90% of people trust friends more than critics for music recommendations

Zune Study, 2008

• Power of friend - ComScore research shows that friends of fans typically represent a much larger set of consumers than a brand's fans - 81 times larger, on average, for the top 1000 brand pages.

• Influence - Ads with social context: 68% to remember seeing the ad, x2 to remember message of the ad, x4 likely to purchase (Nielsen)

• Targeting - According to a Nielsen OCR study,

1. narrow targeting (i.e. “women ages 18-34”) Facebook reaches its intended audience 90% of the time versus an online industry standard of 35% and an American Idol average of 11%.

2. broad targeting (i.e. “all women”), Facebook reaches its intended audience 95% of the time versus an online industry average of 72% of the time and an American Idol average of 55%.

Technology is finally

catching up with human

behaviour

hoursAverage hours per month

Source: Nielsen monthly time spent February 2011

6 hrs, 36 mins

1 hr, 19 mins

2 hrs, 10 mins

1 hr, 14 mins

1 hr, 15 mins

AGENDA

2 How to approach FacebookI Page – Best practicesII MediaIII Technology

Not just reach.

Not just clicks.BUILDING ESSENTIAL

CONNECTIONSTuoc likes Vietnam

Pages Technology

Ads and Sponsored Stories

3 Step Building Blocks

Page Insight - Who are your fans?

• Fans gender and age breakdown

• Also includes:• Top 20 countries where

your fans reside• Top 20 cities where your

fans reside• Top 20 languages your

fans speak

• Use this tab to ensure relevant content is being published to your fan base- ensure your publishing is targeted by language/location and push out local messaging to different cities

Publishing top 10 best practices1. Post succinct content

– Posts between 100 and 250 characters (less than 3 lines of text)

– See about 60% more likes, comments and shares than posts greater than 250 characters.

Publishing best practices2. Post photos and videos

– Rich media tends to draw attention more than simple text. Whenever you want to share a message on your Page, consider using related pictures or videos to make your message stand out.

– a photo album, a picture or a video generate about 180%, 120%, and 100% more engagement than the average post, respectively.

Publishing best practices3. Post regularly• Your fans will be more likely to

engage with your content if you remain top of mind. Only you can know.

• A grocery store might post two or three times a week when it receives new products.

• A restaurant might post every day to let his fans know what the daily special is.

Publishing best practices4. Ask for your fans’ opinion• Your Page should a be a place

for conversations between you and your fans.

• Ask your fans questions.• Seek their input in your

decisions, and use your Page as a way to gather feedback about your products.

Publishing best practices5. Ask questions using our Questions product• With our Questions product,

you can ask your fans for ideas and feedback about how to improve your

• business. Fans can agree with an existing answer with a single click, or add a different response. This is an easy way to gather insights.

Publishing best practices6. Try posting “fill in the blank” posts• If you want to give your fans

a very simple way to engage with your post, ask them to finish your sentence.

• Fill-in-the-blank posts generate about 90% more engagement than the average post.

Publishing best practices7. Give your fans access to exclusive information• As a reward for liking your

Page, give fans access to exclusive, behind-the-scenes information

• Announcing new products to fans on Facebook before anywhere else

• Early access to sales, or posting exclusive photos from events on your Page.

Publishing best practices8. Reward your fans with deals and perks• Promote your existing deals via

your Page to offer specific deals or perks only to your fans.

• You can use your Page to distribute coupon codes, link to some of your promotions.

Publishing best practices9. Be timely• Current events, holidays or news. • For example, we’ve found that

posts mentioning Independance Day near Sept 2nd generated about 90% more engagement than all posts published on that day.

Chúc mừng Quốc Khánh 2 tháng 9 !

Publishing best practices10. Localize your posts if they’re only relevant to a specific audience• Products in specific

countries. • Use the geo-targeting

feature .

Pages Technology

Ads and Sponsored

Stories

3 Step Building Blocks

Marketplace - CPC

• Auction-based pricing• Fan acquisition• Drive actions• Off-site clicks• Transactions• Game installs• E-commerce sales• Kick-start fan base

The evolution of our premium ad product

Poll ad

App ad

Commenting ad

Like ad

Standard ad

Event ad

Sponsored Story

Ad OpportunitiesPages can create these types of posts:

1. Status Updates (text)

2. Photos

3. Videos

4. Links

5. Questions

6. Events

And these can be turned into Ads

Pages Technology

Ads and Sponsored Stories

3 Step Building Blocks

Technology to make your business more engaging: E Commerce

Sample Facebook apps in Viet Nam

Sample of Facebook store app in Viet Nam

Thank you

And that is how your business will be better in a connected world !

Huynh Kim Tuoc