TripAdvisor Presentation and StartUp Idea in Travel and Tourism Sector

Your Topic www.company.com

MBA 645A PRESENTATION

Aditya Shankar

Presented by :


US$7,580 billion in GDP

TRAVEL AND

TOURISM SECTOR

277 million JOBS

TRANSPORTATION SERVICES

$457bn Global Hotel

Industry Revenue

FLIGHTSHOTELS ATTRACTIONS

1,087m Worldwide

Tourists

ADVENTURE

ECONOMY DRIVER

$1,159 bn Global

international tourism revenue

ITENERARY

TOURISTS


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WHY TRIPADVISORWORLD’S LARGEST TRAVEL REVIEW WEBSITE

ENABLING TRAVELERS TO PLAN AND HAVE A

PERFECT TRIP


TRIPADVISOR MANAGEMENT

Mr. Stephen KauferPresident and CEO

Ernst Teunissen Chief Financial Officer

Lily Cheng President, APAC

Barbara Messing Chief Marketing Officer

Adam Medros Senior Vice President, Global Product, TripAdvisor

Seth Kalvert Senior Vice President

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FACT SHEET

Founded InFebruary

2000

350 millionUnique Monthly

Visitors

320 millionReviews

6.2 million listings

48 markets worldwide

(28 Languages)

53 millionCandid

traveler’s photos

290 millionTripAdvisor

app downloads

Employs 3000 people

as of Feb 2016

Research & Plan

Price Compare Book On the Trip

BUSINESS MODEL


VALUE PROPOSITION

Instant Booking

Hotel Price Comparison

Forums

“Just For You” Personalization

Candid Traveller Photos

Tour Features

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VALUE PROPOSITION

TripAdvisor Flights

Maps

Guides

Vacation Rentals

Trip Watch

Friends Activity

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REVENUE MODEL

2015 2014$0

$20 $40 $60 $80

$100 $120 $140 $160 $180 $200

TripAdvisor Revenue by Product (Q415)

Click-Based Advertising Display based advertisementSubscription, Transaction and Others

2015 2014$0

$50

$100

$150

$200

$250

$300

TripAdvisor Revenue by Segment (Q415)

Hotel Other


EXPEDIA GROUP

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Competitors

PRICELINE GROUP

INDIAN COMPETITORS

Your Topic www.company.com 9

Competitors

Q4,2015 Priceline Group

Expedia Group

TripAdvisor MakeMytrip

Revenue $1,999m $1699m $309m $81.9m

A Comparison with Competitors

Aspects TripAdvisor Expedia Gr. Priceline Gr. MakeMyTrip GoIbibo Zomato

Hotels ✓ ✓ ✓ ✓ ✓Vacation Rentals ✓ ✓ ✓

Flights ✓ ✓ ✓ ✓ ✓Bus ✓ ✓ ✓ ✓ ✓

Cruises ✓ ✓Car Rentals ✓ ✓ ✓ ✓

Holiday Activities ✓ ✓ ✓ ✓ ✓Restaurants ✓ ✓ ✓

Deals ✓ ✓ ✓ ✓ ✓ ✓Activities ✓ ✓ ✓Rewards ✓ ✓ ✓ ✓

MetaSearch ✓ ✓ ✓ ✓ ✓ ✓


Suggestions to TripAdvisor

Acquisition

Improvements in Website

Route Planner

Cruise Booking and Car RentalsTripAdvisor might include these features in their website or acquire relevant companies for the same

Rewards

Combo Packages

Rewards in the form of discounts and lucrative offers for loyal users/reviewers.

Combo Packages of Flights and Hotels can help TripAdvisor beat local competitors like MakeMyTrip

Acquisition of online travel booking portals to expand its portfolio

The variables value congruence, content quality and customization can still be improved

Suggesting best possible routes for reaching a destinations

Future Prospects

Renting travel guides and an exclusive tour advisor

Expansion in Global Presence

Integration of Rental Features in online travel service giants like Expedia, Priceline, TripAdvisor etc.

E-commerce website for Outdoor Travel Gears


STARTUP IDEA

Now… Let’s talk about

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TAP-RENT-GO


INSPIRATION & VISION

INSPIRATION

Exploring a tourist location and making the most of a location in the

way you want

Vision

To instigate a feeling of ownership in the minds of

Travelers to make the overall travelling

experience worthwhile


WHAT IS IT ?

TAP-RENT-GOAn app/website which lets you rent motorized vehicles and

all the Travel Gears you want during your trip

• Target Audience: Local/Foreign Tourists, Families, Adventurers

• Target Locations: Major Tourist Places in India

• Presence: Online (App/Website) + Stores/Offices [Click n Brick]

A whole range of Travel Gear

RENTABLES

Scooters Bikes Cars Solowheels/SegwaysCycles


How it works ?

Feed Your Requirements Reserve your Things Enjoy your Trip Online• Feed your Location, Duration of Trip• Browse through the available things

on rent at that tourist location• Select the travel gears/motorized

vehicle and input the quantity/details Offline• Visit the store/office and tell us your

requirements

Online• Pay via a secure payment gateway

and reserve your ride. Login with facebook/google and get your items delivered at your location.

Offline• Pay at the office and collect your

things from the store

Experience the beauty of India. Do let us know your feedback while returning the items. Happy Travelling !!


VALUE PROPOSITION

Verified Items and Fleet Affordable Hassle Free Trustworthy

Tested fleet of motorized vehicles on various

parameters

Genuine and top quality travel gear and rent items

Rentals on hourly/daily basis at very affordable

rates

Refundable deposits are taken just for the safety

Minimum documentation.

Vehicle and Travel gears will be delivered within

no time at your footsteps

24x7 Customer care support

Replacement of vehicles/items in case of

emergency.


COMPETITORS

CAR/BIKE RENTALS:

-PRESENCE IN FEW TIER 1 CITIES ONLY-LOCAL RENTALS IN TOURIST PLACES

OUTDOOR TRAVEL GEAR RENTALS: NONE


REVENUE MODEL

Advertising Model

Fee-for-Service Model

E-Tail Model


CHALLENGES

HIGH INVESTMENT (SET-UP) COST :

CHALLENGES SOLUTION

ESTABLISHING A BRAND IMAGE:

ATTRACTING CUSTOMERS:

Partnership/Alliance with

Good social media presence and advertisements will serve the purpose

Integration with e-travel giants


A Smart Operating System for Hotels


MISSION & VISION

Mission

To give professional guides and small business

owners a competitive edge in the world of

modern tourism

Vision

To help business owners get back to doing what

they love - creating magical experiences for

guests.


HOW IT WORKS ?

More reservations. Happier guests.The no-sweat all-in-one hotel management system that makes you more money, saves time, and makes guests

happier.

• Target Audience: Small and Big Hotels, Professional Guides, Small Business Owners

• Target Country: India

• We provide you a Platform/Software which perform every task—from room management to accounting—with one suite of software

• Pricing: $ XX /month for the package. In return you get an access to a desktop/app/tab platform


Features

Property Management SystemProperty management system is a drag-and-drop way to manage your beds. Spend less time in spreadsheets and more time with your guests.

Booking EngineStop paying commissions every time you sell a room. Our commission-free booking engine earns you more direct reservations. Put it on your website, Facebook page, and web app.

Groups and AssociationsHoteliers can process bookings and update availability for all their properties from one group website. It works for groups of all sizes. No hotel group is too large or too small.

Channel ManagerFind new markets for your beds. Hundreds of new channels, thousands of new guests, no crazy fees.


WILL IT BE A HIT ?VALUE PROPOSITION

• Hotel Staff save considerable hours of work per week. Wave goodbye to repetitive tasks.

• List your hotel inventory on over innumerous marketplaces spanning 155 countries.

• Customers can increase their profit margins within months.

We have it all

TIME-SAVER

LISTINGS

PROFIT $$$


THANK YOU !