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spme pattern analysis of academic startup ideas before going in search of funding
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Le componenti di uno spin off accademico
Checking a new Checking a new ssttaarrttuupp idea idea
Technology transfer strategist from 2005
Lino Giusti Lino Giusti
Supported the business modeling /launch of 11 academic spin off/start up projects
Supporting patenting and licensing of unitn inventions
Managing Intellectual property /software
Fundraising for applied research and spinoff/startups
Research and Technology transfer support DivisionResearch and Technology transfer support DivisionTrento UniversityTrento University
Staff member of the Research and Technology transfer support Division
DefinitionDefinition
1.082 active spin offs in 2012
ItalyItaly
≈ 100 newborn every year
patronized by university regulations
linked with research project and public funding
researchers and universities may be shareholders
low enterprise mortality
mostly based in Northern Italy
Source: Rapporto Netval 2013
Regions Start upsLOMBARDIA 207EMILIA-ROMAGNA 120VENETO 106PIEMONTE 104LAZIO 102TOSCANA 86MARCHE 51TRENTINO-ALTO ADIGE 51FRIULI-VENEZIA GIULIA 47CAMPANIA 43SARDEGNA 30SICILIA 27PUGLIA 25LIGURIA 23CALABRIA 16ABRUZZO 13UMBRIA 9BASILICATA 7MOLISE 7VALLE D'AOSTA 4
ITALIA 1078
43 in Trentino43 in Trentino
18 in Trento18 in Trento
10 in Rovereto10 in Rovereto
August 2013
Start up innovativeStart up innovative
407 enterprises
3° place in EU after DE and UK
1°area oncology
Source: Rapporto Ernst Young sulle biotecnologie in Italia
Biotech enterprises in Italy, 2012Biotech enterprises in Italy, 2012
Technological innovationTechnological innovation
Research results
Phd theses
Theses
Prototypes
Software
Inventions
PatentPatent
University patent regulations
New materials, medicine, mechanics, physics, chemistry…
Involvement of enterprises as customers/competitors
Long term perspective: 10-20 years
Novelty, inventive step and industriality
Useful in negotiating with VC
CopyrightCopyright
Proprietary software licenses
Open source software licences
Copyleft software licences (GPL)
Appliable to software
Protect the form
Compatible with patenting
Compatible with trade secret
Trade secretTrade secret
Linked to people
Can be paired with patenting
Makes the separation between researchers and enterprise difficult
Enforced through confidentiality agreements
TeamTeam
Personnel devoted entirely to the enterprise
Entrepreneurial experience/education
Technical experience/education
People who can focus on enterprise’s bootstrap for 1-2 years
Network in the market sector
ResearchersResearchers
The enterprise’s bootstrap slows the academic career
Less publications
Less research projects
Potential conflict of interest
Youngs with specialistic competencesYoungs with specialistic competences
Availability to change job
Risk seeking attitude
Similar work ethic
Team spirit
Possibility to skip salary temporarely
Business planningBusiness planning
"a startup is a company that is confused "a startup is a company that is confused about: about: •what its product iswhat its product is•who its customers arewho its customers are•how to make money. how to make money. As soon as it figures out all 3 things, it As soon as it figures out all 3 things, it ceases to be a startup and then ceases to be a startup and then becomes a real business. Except most becomes a real business. Except most times, that doesn’t happen". times, that doesn’t happen".
Dave McClureDave McClure
MarketMarket
How much people spend for a similar service/product?
Is the market growing?
There’s space for a new product?
Blu or red ocean strategy?
Products and servicesProducts and services
IP Company
Open source platform & services
Proprietary hardware and software technology
Social innovation
CompetitorsCompetitors
Benchmark for product development
No competitors no market
Patent database search
CustomersCustomers
Customers are more important then products
Speak with customers as soon as possible
Developing a product without having already a client is a very risky investment
If possible involve customers in product definition through an MVP
