Post Link: 9 Ways to Draw Trade Show Attendees to Your Booth

9 Ways to Draw Trade Show Attendees to Your Booth

Today’s guest post comes to you from trade show expert Tim Patterson.

On the outside, trade shows seem easy enough; just draw a crowd of trade show attendeesand know what to do with that crowd once they’ve arrived. But as any trade show veteranknows, it’s harder than it looks. Every other exhibitor that you’re competing against is trying todo the same, and there are always exhibitors that seem to do it better than the others.

So what does it take to bring people to your booth? Here are some suggestions, based onobservations at dozens of trade shows across many different industries.

9 Ways to Draw Trade Show Attendees to Your Booth

1. Demonstrations: With the right professional presenter and the right presentation, you candraw hundreds, if not thousands of interested prospects to your booth over the course of athree or four day show.

2. Celebrities: Sure, it costs money to have a well-known name attend the show on yourbehalf. But the right person in your booth for a short time a few times throughout the show canbe effective. You can use his or her name to build anticipation and create great buzz as well asbuild a line of people waiting to visit your booth.

3. Moving Attractors: This can be something that catches the eyes of passersby withmovement (rotating or spinning graphics, LED message lights, etc). In general any ACTION in abooth is bound to draw more attention than inaction.

4. Giveaways or Free Samples: Is it a tasty treat or a cool, clever or unusual giveaway? Doesit relate to your product? Is it your product? Sure, people often grab giveaways and move on,but it is one way to get them to stop for a moment, giving your booth staff the opportunity tostrike up a conversation.

5. Unusual Product: If you have a product that’s new and unknown, that in and of itself mayhave the power to draw people to your booth.

6. Unusual Exhibit: If the exhibit is unusual enough or attractive enough, it alone can getpeople to stop and check out your company. Good design can often do this.

7. Smiles: Smiling at people and saying hello and asking a quick non-threatening question isoften enough to get people to stop. Be sure that your booth staff is properly trained and out onthe front lines rather than sitting in the booth. Encourage interaction.

8. Music: In some situations, having a small band play music can draw crowds and entertainattendees.

9. Media: When someone is sitting in your booth with a radio microphone or TV camera doing alive interview, people will stop and look. Happens every time.

The first half of the equation is to get trade show attendees to stop at your booth. Once you’vedone that, make sure that your staff is trained and prepared to engage them with the purpose ofuncovering prospects, gathering information and sorting that information into real leads. That’swhere the magic happens.

About the Author:

Tim Patterson is a trade show strategist, blogger and founder of TradeshowGuy Exhibits. Hejust released a new book titled, Tradeshow Success: 14 Proven Steps to Take YourTradeshow to the Next Level. You can download a free digital copy athttp://TradeshowSuccessBook.com. You can also check out his blog athttp://TradeshowGuyBlog.com and find him on Twitter @TradeShowGuy. Tim is happy to talkabout trade shows all day if you let him––feel free to give him a call at 503-507-4110.Post originally located at: https://www.handshake.com/blog/trade-show-attendees/

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