Social Media ProSocial Media Pro

September 1, 2011

Presented by

Patrick W. Giammarco

Presented to

College of Business and Innovation, Executive Center for Global Competitiveness

Sponsored by

Social Media Pro SessionsSocial Media Pro Sessions• SESSION ONE – August 25

Creating a Social Media Strategy

• SESSION TWO – September 1Optimizing Brand Assets

• SESSION THREE – September 8Blogging for Business

• SESSION FOUR – September 15 Social Networking and Networks

• SESSION FIVE – September 22Managing the Beast

• SESSION SIX – September 29 Review

Weekly RoutineWeekly Routine• Log in to Social Media Pro using the unique username

and password I’ll provide tomorrow

• Watch main lesson video (optional)

• Watch supportive videos

• Read session materials

• Explore suggested links

• Prepare three items to share in the next session1. Best thing I learned from this session2. Best link or resource I found3. Questions I still have/need answered

• Attend weekly in-person session with PWG

Session One Action Steps• Read Let’s Talk: Social Media for

Small Business whitepaper

• Create Google Alerts for your name, company, competitors, clients and prospects

• Set-up Google Reader and subscribe to five industry or related blogs

• Set-up twitter account and save searches for your name, competitor and several keywords phrases

https://twitter.com/

http://search.twitter.com/search.rss?q=marketing

But replace ‘marketing' at the end with whatever search word you want.

Session 2Session 2Optimizing Brand AssetsOptimizing Brand Assets

Session Two ComponentsSession Two Components

• Google Personal Profile• Creating Local Search Profiles• Basic Facebook Set-up• Embedding YouTube Videos• Optimizing Your LinkedIn Profile• Optimizing Brand Assets• The Basics of Podcasting• How to Use Customer Rating and Review Sites• Getting More from Your Google Profile

Optimizing Brand AssetsOptimizing Brand Assets

• Fix your digital assets

• Claim your digital assets

BlogsBlogs

• Optimize RSS directories

• Easy to subscribe

PodcastsPodcasts

• Listen and download – (iTunes)

ProfilesProfiles

Social Network ProfilesSocial Network Profiles

Local Search ProfilesLocal Search Profiles

Social Search ProfilesSocial Search Profiles

Google Personal ProfileGoogle Personal Profile

Google Yourself…Google Yourself…

Maximize Maximize Your Your Website Website FootprintFootprint

Session Two Action Steps• Create Flickr, Slideshare, YouTube and PitchEngine

accounts

• Create LinkedIn and Facebook profiles

• Create Google, Yahoo and Bing profiles

• Create your Google Profile

• BONUS: Get your Podcast setup

Questions?

Thank You…Thank You…

Patrick Giammarco419.329.4256

patrick@pwgmarketing.com