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Social Media ProSocial Media Pro
September 15, 2011
Presented by
Patrick W. Giammarco
Presented to
College of Business and Innovation, Executive Center for Global Competitiveness
Sponsored by
Social Media Pro SessionsSocial Media Pro Sessions• SESSION ONE – August 25
Creating a Social Media Strategy
• SESSION TWO – September 1Optimizing Brand Assets
• SESSION THREE – September 8Blogging for Business
• SESSION FOUR – September 15 Social Networking and Networks
• SESSION FIVE – September 22Managing the Beast
• SESSION SIX – September 29 Review
Weekly RoutineWeekly Routine• Log in to Social Media Pro using the unique username
and password I’ll provide tomorrow
• Watch main lesson video (optional)
• Watch supportive videos
• Read session materials
• Explore suggested links
• Prepare three items to share in the next session1. Best thing I learned from this session2. Best link or resource I found3. Questions I still have/need answered
• Attend weekly in-person session with PWG
Session Three Action StepsSession Three Action Steps• Subscribe to and start reading five blogs• Comment on five blogs• Set-up your blog strategy• Determine when to launch or take steps to improve
Session 4Session 4Social Networking & NetworksSocial Networking & Networks
BLOGGING
RSS
SOCIAL SEARCH
SOCIAL BOOKMARKING
SOCIAL NETWORKS
MICRO
Hierarchy ofHierarchy ofSocial MediaSocial Media
Session Four ComponentsSession Four Components
• Twitter search• Twellow• Tweetdeck• Facebook Fan Pages• Facebook FBML• LinkedIn• Twitter for Business eBook• 5 steps to successful Facebook advertising• Make Twitter search useful for marketing
Social Networking & NetworksSocial Networking & Networks
• twitter Search leads, Discover, Customer service• Groups, Fan Pages• Groups, Staff, Questions
Twitter BasicsTwitter Basics• Tweet• Handle• Follow• Replies• Re Tweet• DM• Avatar• Hashtag
#
Why Use?Why Use?
• Customer service• Reputation management• Event promotion/extension• Product/service promo• Network and partner
Who Should I FollowWho Should I Follow• Twellow.com• Twubble• Just Tweet It• Search.twitter
What Do I Say?What Do I Say?• @ replies• Conversations• Questions• RT• Bookmarks• Blog Posts
Best PracticesBest Practices• Think Objectives• Follow (Twellow)• Tweet mixed but
give and RT• Use search and
aggregate• Use 3rd party tool –
www.oneforty.com• Don’t hang out all
day
Basic FacebookBasic Facebook
• Profile• Fan Page• Groups• Ads
Basic Best PracticesBasic Best Practices
• Build Fan Page• Repurpose
content• Be consistent• Buy ads to
promote content
Best Best PracticesPractices
• Profile – links, keywords, descriptive• Status updates• Repurpose content – Slideshare, YouTube• Search for leads - Profile• Recommend• Questions and Answers
Best Best PracticesPractices
• Profile organizer
Session Four Action Steps• Finish profiles on Twitter, LinkedIn and Facebook• Choose one network and focus on developing it
deeper• Visit Twellow.com and follow 25 people in your
industry on Twitter• Visit your LinkedIn profile and search for 25 people
in your industry to connect with
Questions?