Tips for DefiningYour Brand Voicehttp://ContentSparks.com/BrandVoice

Tips for DefiningYour Brand Voicehttp://ContentSparks.com/BrandVoice

Reveal Your Brand Personality

Brainstorm a huge list of adjectives that describe who you are as a business. Pick

adjectives as if your business were an actual person.

Narrow down to 3 by trying out each one to see what image it suggests in your mind. Find the words or short phrases

that really sound like you, but which also reflect any research you've done with

your customers.

Tips for DefiningYour Brand Voicehttp://ContentSparks.com/BrandVoice

Establish the Tone of Your Brand's Voice

This is how you want your content to sound to your audience.

  Your tone should be reflected in every

single communication you have with your customers.

The more consistent your tone, the stronger your brand voice will sound in

your content.

Tips for DefiningYour Brand Voicehttp://ContentSparks.com/BrandVoice

Establish Your Brand Language.

Identify key words and phrases that define your brand voice. Narrow them down to the most important, and put them into clearly defined language

guidelines.

These guidelines can be used by anyone in your business to create a seamlessly

consistent experience for your customer.

Tips for DefiningYour Brand Voicehttp://ContentSparks.com/BrandVoice

Define the EssentialsSpecify key aspects of the language and

wording of your brand voice, such as:

Pronoun useGrammar and word choice

FormalitySlang and swearing use

Jargon and technical languageRegional preferences

Tips for DefiningYour Brand Voicehttp://ContentSparks.com/BrandVoice

Identify Where Your Voice Will Be Heard

Identify every place where people will hear your voice and how it might differ in each. Since consistency is so important,

you need to think of every single channel where people might encounter your

content.

Examples include your online presence, post-sale communications, video and

print content, as well as live interactions.

Tips for DefiningYour Brand Voicehttp://ContentSparks.com/BrandVoice

Make it Stand OutStorytelling can bring to life the voice

and tone of your brand. Stories are great for conveying your values and creating a personal experience that engenders trust

and develops a strong connection.

Types of stories you can tell include personal, customer and employee stories, as well as product development and case

studies.

Tips for DefiningYour Brand Voicehttp://ContentSparks.com/BrandVoice

Learn More About Expressing Your Brand

Voice

http://ContentSparks.com/BrandVoice