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Presentation to hundreds of students in Kelley School of Business at Indiana University about discovering and living their own personal brand knowing that graduation presents a clean slate for each student to define who they are as a person and professional.
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“What am I 'posed to do when the club lights come on?”Discovering Your Personal Brand
January 12, 2012
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A brand is a promise
What is a brand?
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… exceptional quality and high expectations.
A promise of…
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A promise of…
… questionable decisions and risks.
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A promise of…
… polarizing passions and interests.
Still with me?
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Finding your promise
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Defining your promise…
Know your audience and their unmet needs- Boss- Family- Friends- Significant other
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Keeping your promise…
Perception is reality- Appearance- Artifacts- Communications- Word of mouth
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So what’s your promise?
