Communication exists between parties.

In a market, people transact.

Marketers have to position their product/s in the market.

If there wouldn’t be any conversation in a market then there wouldn't be products, even retailing industry, marketers, suppliers, customers, or even A MARKET AT ALL.

As humans we know how humans sound, genuine and most of all natural. We can never fake it.

They should not sound too serious when they are actually discussing something with their prospect clients

Some companies prefer their employees to sound serious well maybe because they are in this very serious world of making money.

As marketers, they should learn how to sound natural, open, and genuine when it comes to conversing to their clients or customers. They should learn to listen to their customers.

Customers would gain more interest with what you are actually talking about and you, likewise, would get the most human-sounding conversation with them.

How does a normal human being should act or even sound like? Of course he/she should act or sound NATURAL.

You as a marketer (a seller of a product, provider of a service, a supplier, etc.) should sound human at all times.

Do not try to over act to the point that you will look ridiculously insane or to the point that NO ONE WOULD BELIEVE YOU.

There could be this excessive use of flowery words, exaggerated details to the point that it is really unimaginably unbelievable already, the voice may sound really annoying instead of the impression you want to establish.

Some people knows even by just looking at you if you are just forcing it or if it just comes out naturally.

What would a market try to target or to whom do they intend to sell their products or services to?

But the question is, should they only sell it to this specific group only or to everybody instead?

The phrase MARKETS CONSIST OF HUMAN BEINGS, NOT DEMOGRAPHIC SECTORS implies that markets should not just consider A PART OF A POPULATION or A SPECIFIC GROUP WITHIN THAT POPULATION but everybody.

SINCE a market consists of human beings, so for me everyone should be a target of its sales and advertisements.

They should try to woo everyone to buy their products or services not just people in this specific social class.

Try to make your products available for everybody. Have different variations and prices that can be afforded by all depending on their own preferences.