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The media landscape has changed dramatically in the last five years. Media websites all use visual material to support and enhance their stories.Journalists and bloggers require news and visual assets when they report a story. Online newsrooms need to be a resource for these digital journalists.
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The Role of Newsrooms
in the Digital Age
The Social Media Newsroom
The Media Landscape
US Online News
News from Social Media
Digital Devices
Visuals Increase Views
Video Use on Media Websites
“In the past the question in the newsroom would be: Did you get the picture?
Now it’s do you have the video?”
David Leeson, Digital journalist. Adjunct Professor, University of Texas, Emerging Media
and Communication.
The Power of Video
Why Video?
Online Video Growth
Online video will account for two-thirds of all consumer traffic by 2015. Cisco
Video Influences Decisions
Sharing branded video content through social media is an effective means to drive Brand Lift and purchase intent
• 110% lift in consumers’ intent to purchase after discovering and watching the branded videos •
• Consumers who had been exposed to the campaign were more than twice as likely to want to buy the product as users who were not exposed.
Vizo/Sharethrough
Video Use Now
182 million U.S. Internet users watched online video content in December 2011.
That’s averages out to more than 23 hours per viewer.
85.3 percent of the U.S. Internet audience viewed online video.
The duration of the average online content video was 5.8 minutes.comScore
Most Watched
Music
Entertainment
People and Blogs
Sports
News
Comedy
Animation
How to
Source: Sysomos 2011
Who Shares Video?
Shareable Stories
Make a point – something to take away. Vivid details they will remember and will want to share with others.
Grab their interest right out of the gate.
Use short sections and create a rhythm
Speak conversationally.
Have fun doing this – it communicates to your audience.
Scott Simon NPR
Journalists
Under pressure
24/7 news cycle
Constant deadlines
Demand for content
Images, graphics and videos
Bloggers
New media influencers
Most trusted source
Many journalists are blogging
“Mommy” bloggers
Industry-specific bloggers
Reach and influence
Bloggers
Public
When they hear news about a brand they visit the website and the online newsroom
Finding news online through search
Sharing news in social media
Online Newsroom
Provide access to all news
Connect to all social content
Easy to use
Easy to find content and contacts
Images
Video
Graphics
Out with the Old
Today’s Online Newsroom
Twitter @sallyfalkow @pressfeed Email [email protected] Website www.press-feed.com Phone 626 638 3847
