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At the March seminar, the Editor-in-Chief at The Age, Andrew Holden, joined staff from across the VPS to share his insights on how Fairfax has significantly changed the way its newsroom operates by embracing digital and social media.
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March 2014
The changing face of newsroomsAndrew Holden
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First Look Headlines
News in brief on the go
News through the day, short and frequent
Strong video behaviours around lunch
Mid afternoon break, lighter stories
‘The Overnighter’ strap directing you to longer content
Catch-up on the day’s events on the way home
Downtime, longer content, deeper engagement
Indulging in some ’me-time’ with inspiring, longer reads
Late Night Viewing: Prime Time for Long-Form Video
News whilst commuting
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59% of Australians Consume Fairfax Content Across Platforms (aged 14+)
6.3 million visit websites
4.9 million visit news websites
3.8 million national and metro
news websites
928,301regional news
websites
1.9 millionuse news sites or apps on mobile or
tablet device
1.2 million access news on a
tablet
1.2 million access news on a
mobile
Print Web* Mobile/Tablet
10.4 million de-duplicated audience
Fairfax Audience Overview
6.5 million print readers
5 million readers of national and metro
newspapers
2.5 million readers of inserted magazines
2.1 millionreaders of regional/community
newspapers
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Note – numbers at end of bars are unduplicated across the delivery platforms
Total Masthead Readership
Total audience size for major newspaper mastheads, as reported by by emma, which covers audiences 14+
Canberra Times
Financial Review
Sunday Times
Adelaide Advertiser
The Australian
The Age
Courier-Mail
Daily Telegraph
Herald Sun
Sydney Morning Herald
256
1029
939
1041
2139
1791
2179
3172
2933
2520
385
243
530
844
904
1468
1339
1167
1642
2827
110
95
250
168
451
923
288
381
611
1154
Monthly Audience '000Yr ended Jan14
PRINT WEB MOBILE/TABLET675
1,269
1,371
1,613
3,000
3,047
3,161
4,024
4,130
4,759
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Total Masthead Trends : Jun13 to Jan14
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Print Trends: Jun13 to Jan14
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Tablet Trends : Jun13 to Jan14
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Mobile (Smartphone)Trends : Jun13 to Dec13
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Normally see a 30% or more reduction in our traffic from Friday to Saturday/Sunday,
Federal Election consistently around the 750,000 UBs mark on each day.
Federal Election 2013
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Looking at Saturday's traffic - we had a terrific mix of content that kept our readers engaged throughout the evening.
On The Age alone, Stephanie Peatling's live blog had more than 320,000 hits ... making it one of the best-read stories of the year!
The Age live video coverage, hosted by Tim Lester, was entertaining and informative, with Tim and the video team keeping readers up-to-date with the latest developments for around five hours straight on Saturday night.
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White Night: Melbourne comes alive Matthew Burgess, Debbie Cuthbertson, Bhakthi Puvanenthiran, Annabel Ross and Cameron Woodhead: 89,524 views
The live blog was our fourth highest-rating entertainment story for the week across Age, SMH & CT
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