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For Carrie Freeman's J440 class at the UofO
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Online Newsroom & Social Media Intro
for PR WritingApril 2007
The Media Relations Process...
• Why do you want media coverage? • News Values?• Story Angles?
• What tools will help you accomplish that? • Written Press Material• Good Media List • Distribution Mechanism
The Value of an Online Newsroom
• Facilitates Good Media Relations
• Be a Resource
• Understand Media’s Needs
• Provide Good Written & Multimedia Content
• Be Responsive
Online Newsroom Contents
Company History
Bios & Photos of Key Execs
Facts about the company
Articles & Speeches
Latest News Releases
List of Products & Services with Photos
Q&A Sheet
Links to related sites
Reprints of articles
Do Companies Really Use Online Newsrooms?
• Short Answer: Yes!
• 92% of international companies in a recent study had a specific Press Room area of the corporate Web site
• 75% took just one-click to get to the Press Room
• Called: Press Room, Press Center, Media Center, Press or Media
Questions?
Social Media Emphasis on the Social
Under Social Media Umbrella:
• RSS
• Blogging
• Social Networks
• Podcasts
• Social Bookmarks
• Web 2.0 Fun
RSS
•Push v. Pull
•Newsroom RSS
•Newswire RSS
•Other RSS
•Feed Readers
•Bloglines
Is Blogging a Fad?
Technorati tracks 70 million blogs
1.4 blogs are created every second of every day
There are 1.5 million postings per day, or 17 posts per second
Build “depth” to complement “reach”
The two-way model realized
It’s a small world: join the conversation
Be human
SEO, baby!
Meet your objectives
Just Give ‘Em Something To Talk About....
•Explore...
•Listen...
•Get Advice...
•Commit...
•Be Passionate...
Social Networks: Not Just for Teeny
Boppers Anymore
Wikipedia’s ListThe Meta List
What’s Next?
Niche Sites: Dogster (dog lovers), Gather (older), CafeMom (moms)
Create Your Own Network: Ning, itLinkz
Podcasts
Social BookmarkingWorks by Tagging
For YouFor Pitching
“Purpose-Built” De.licio.us Page
