Account Planning Survey ResultsApril 2006

The 411

• Last year’s response was overwhelmingly positive, so decided to give itanother go

• Called upon planners to participate and pass on a survey - this yearincluding salary, experience, satisfaction, and helpfulness of recruiters

• 192 completed surveys (compared to 133 last year) from March 22 -April 7– 46% Men/54% Women

Some overview info (in percentages)

Planners’ Origins

Size of Departmentat office location

Agency Type

Participants by Title

Avg. Size of Deptat office location

Large:51% have15 or more

Medium:8.9 planners

Small:4.3 planners

Some overview info cont. (in percentages)

What would you say is yourcompany’s reputation in the industry?

How is planning perceived at yourcompany?

I have a foreign accent:

Yes: 10%

No: 90%Too few to see if it

commands a premium

Salary results

Key to reading salary info•Salaries are shown as bell curves (ok, bell triangles) - averages plus the 75th and25th percentile

•For example, when you see a number listed under 75%, this is the averageof the upper 25% of the set, the number under 50% is the mean for thewhole set, and the number under 25% is the average for the bottom 25% ofthe set

•Last year’s average is in the upper right-hand corner

•For most titles, there were enough completes to divide among small, mediumand large shops

•Absolute minimum and maximum salaries are shown next to the “total” curves

Asst. Planner results

LargeAgency(n=11)

$43,818

25% 50% 75%

$33,000 $58,333

SmallAgency(n=4)

$39,750

25% 50% 75%

$30,000 $48,000

MediumAgency(n=15)

$35,400

25% 50% 75%

$29,250 $45,000Years in planning

Years working

1.62.7

1.35.1

1.33.7

Years in planning

Years working

12.3

1.12.3

1.32.8

Years in planning

Years working

13

1.33.5

12

TOTAL(n=30)

$39,067

25% 50% 75%

$29,625 $52,125

Years in planning

Years working

1.32.1

1.23.4

1.44.4

Min= $27K

Max = $70K

$39,580Years in planning

Years working

1.33.5

2005 Avg.

Planner results

LargeAgency(n=19)

$65,342

25% 50% 75%

$49,800 $83,700

SmallAgency(n=10)

$57,056

25% 50% 75%

$38,000 $80,000

MediumAgency(n=31)

$57,958

25% 50% 75%

$40,400 $82,000Years in planning

Years working

2.23

3.25.2

3.86.2

Years in planning

Years working

23.4

2.75.5

3.68.3

Years in planning

Years working

22

3.15.9

46

TOTAL(n=60)

$60,198

25% 50% 75%

$41,147 $82,633

Years in planning

Years working

2.13.5

2.95.5

3.97.4

Min= $36K

Max = $120K

$59,415Years in planning

Years working

3.25.8

2005 Avg.

Senior Planner results

LargeAgency(n=24)

$110,000

25% 50% 75%

$76,667 $153,333

SmallAgency(n=6)

$85,667

25% 50% 75%

$68,500 $105,000

MediumAgency(n=23)

$94,347

25% 50% 75%

$60,900 $138,000Years in planning

Years working

4.88.5

6.29.8

9.213

Years in planning

Years working

4.46.7

5.710.5

612.8

Years in planning

Years working

4.58.5

4.711

4.59

TOTAL(n=53)

$94,347

25% 50% 75%

$68,385 $143,077

Years in planning

Years working

4.58

5.89.9

7.512

Min= $50K

Max = $180K

$83,926Years in planning

Years working

5.39.5

2005 Avg.

Group Planning Director results

LargeAgency(n=15)

$165,200

25% 50% 75%

$109,500 $222,500

SmallAgency(n=2)

$187,500

25% 50% 75%

MediumAgency(n=12)

$142,417

25% 50% 75%

$111,667 $183,333Years in planning

Years working

8.811.3

10.513.9

13.818.8

Years in planning

Years working

7.38.3

9.312.9

8.315.3

Years in planning

Years working

10.517

TOTAL(n=33)

$157,310

25% 50% 75%

$111,625 $206,875

Years in planning

Years working

8.510.1

9.913.7

12.316.6

Min= $97K

Max = $250K

$122,325Years in planning

Years working

8.612

2005 Avg.

Head of Planning results

TOTAL(n=16)

$172,188

25% 50% 75%

$105,000 $251,250

Years in planning

Years working

913

11.115.3

13.317.8

Min= $52K

Max = $325K

Not enough to break out by agency size

$159,091Years in planning

Years working

9.614

2005 Avg.

The Value of Advanced Degrees

I was disheartened to see the following results - just looking at the Planner and Sr. Planner levels(because of the numbers) those with Masters/MBAs or Bootcamp for Planners are not commandinghigher salaries than our colleagues without advanced education, though Bootcamp may get you to alevel faster or expedite a career change without the corresponding salary

5.35.16.2Average years working

3.12.42.9Average years in planning

$61,412$55,929$61,808Average Salary

Planners with BAs Only(n=32)

Planners with Bootcamp(n=14)

Planners withMasters/MBA (n=13)

9.710.310.2Average years working

63.75.9Average years in planning

$101,948$71,667$102,500Average Salary

Sr. Planners with BAsOnly (n=29)

Sr. Planners with Bootcamp(n=3)

Sr. Planners withMasters/MBA (n=22)

The New York Factor

Living in New York does seem to come with a significant bump in salary. Looking at the most stablegroup at the planner level, you’re talking a 21% increase in salary, which is big, but probably doesn’tmatch up with the increased cost of living.

Not(n=24)

NY(n=29)

Not(n=39)

NY(n=20)

Not(n= 24)

NY(n=6)

9.8

6

$87,146

5.5

2.7

$56,185

3.3

1.2

$36,208

10.15.43.8Average years working

5.63.31.3Average years in planning

$112,232$68,025$50,500Average Salary

Sr. PlannersPlannersAsst. Planners

Not(n=11)

NY(n=5)

Not(n=16)

NY(n= 13)

14.5

11.1

$153,636

13.2

9.8

$142,875

1714.3Average years working

11.210Average years in planning

$213,000$175,077Average Salary

Head of PlanningGroup Planning Directors

The Male/Female Comparison

The numbers are really close, but the guys are ahead every time until Head of Planning (our smallestgroup). But do the guys get a shot at the title “head of planning” at an earlier age? The male Heads ofPlanning are comparable in experience and salary to GPDs.

FMFMFM

9.7

5.7

$98,448

5.7

2.8

$58,870

3.8

1.1

$38,692

10.25.22.8Average years working

5.831.4Average years in planning

$102,875$61,885$39,353Average Salary

Sr. PlannersPlannersAsst. Planners

FMFM

17.4

12.9

$177,143

14.8

9.8

$152,222

13.713Average years working

9.810Average years in planning

$168,333$165,636Average Salary

Head of PlanningGroup Planning Directors

Additional Compensation

Please select each of the additionalelements of compensation that you receive

61% of planners surveyed are receiving some level of bonus

“Other” includes profit sharing, blackberries, tuitionreimbursement, gym fees, free food, and weekly beatingsfrom the CEO (loved that one!)

What could your company offer that would make you moreloyal? (open-end)

5First/business class travel

10Tuition reimbursement

10Pay for cell phone

5Better agency culture

5Better IT equipment

6Summer Fridays

6Flexible schedule

6More responsibility/better role

8Sabbatical

9Gym membership/facilities

9Send to AP conference

9Profit sharing/stock

9More salary

11Stipend for learning/networking

30Training

51Extra vacation days/flex time

# ofmentions

Regular reviews

Dogs at work

Ability to work part-time

Dinner when working late

Paid overtime

Child care

Pay for home internet

Fewer hours

Better 401K match

Internal rewards

Promotion

Better looking agencyenvironment

Longer maternity leave

Ability to take vacation withoutguilt/dirty looks

Company car

Encouragement

Other ideas

Paternity leave

Better coffee

Spa day

Gi=s

T-shirt

Own office (not shared)

Better office location

Thinking time

International work

Ability to telecommute

Lunch/Snacks

Cannes

Dept. trips/outings

Blackberry

Appreciation/Respect

Parking/transit

More staff/interns

Agency commit to better work

Will the day-to-day ever live up to the ideal?

How much you like current job How much you like planning

As you move up the food chain (job title), like turns toreally like, really like turns to love. So maybe it’s better at

the top.

What would you change about your job? (open-end)

“Less politics.”

“That I’d be more involved in brand experiences, a creative in my own right, notjust a ‘research keeper.’”

“I would probably want the head of my department to take a more active role inthe growth of each planner.”

“Higher salary. Change clients more frequently.”

“Nothing wrong with my job, just wish I had more hours in the day to do it betterand enjoy life more.”

“More time to read up on stuff going on in the world. (books, blogs, etc.) Lesstime dealing with the latest ‘fire.’ Due to these out-of-the-blue problems, I don’thave time during the normal work week to get any real thinking done on theprojects I have going on, and that’s incredibly annoying.”

“Less chasing of new business.”

If you could change anything about the planning discipline or industryyou work in, what would you change? (open-end)

“Have planners be paired up more closely with creative teams.”

“Research techniques. We tend to rely on the same stale methods.”

“The arrogance and provincial nature of planning. For idea people, planners lookat surprisingly few influences.”

“I would love to let the air out of those pompous assholes that seem to be lurkingaround every corner in agencyland: the first ones to take credit and the last onesto roll up their sleeves and get stuff done - drive me crazy!!! We are not curingcancer or painting the Sistine Chapel. We are hired to sell shit. Don’t pretendotherwise, do it well, on time and on budget. Why all the drama and arrogance?They make it less fun for the rest of us.”

“I would like to see us better learn from others who might be the equivalent ofplanners in their field, outside of marketing. i.e. urban planners, anthropologists.”

“The hours!”

“Planning awards need to be more attainable. This “no grand prix” crap isridiculous and NOT motivating.”

Satisfaction with compensation by title

44%

37%

53%

43%

43%

Fair

19%25%6%6%Head

7%33%15%7%Group Director

6%23%13%6%Senior

3%12%36%5%Planner

0%10%40%7%Assistant/Junior

ReallyAwesome

SomewhatBetter Than

Fair

SomewhatUnfair

CompletelyUnfair

Planners on the Move

Number of years at current co.How likely are you to change

jobs this year?

39%

Ah, recruiters

Did you use one? Did they help?

Top Box

Percent whosay “helped agreat deal”

Closing thoughts

• I think I may come off as a feminist watch dog, but I believe based onwhat I’ve seen that women and men are paid on par with each other,but perhaps the guys get a shot at the top job at a younger age

• Graduate degrees should command a premium. WTF?

• I haven’t added ethnicity because I won’t be able to look at it by level,but if you’re curious how diverse we are (or likely, aren’t), let me knowand I will add

• Would love to know your comments - it seems most people arecomfortable with emailing me directly so feel free to drop me a line:heather.lefevre@martinagency.com